What kind of content does Zak Heath make?
Zak Heath creates engaging beauty and makeup tutorials on TikTok and Instagram, specializing in achieving a natural, glowing complexion. Their content delves into effective skincare preparation, precise contouring and blush techniques, and smart product recommendations, from blurring balms to setting sprays. Zak offers practical beauty hacks and honest product reviews, making them a go-to source for accessible makeup advice.
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Who is Zak Heath’s audience?
Zak Heath's audience is primarily interested in beauty, makeup, and skincare, with a clear intent to discover new products and achieve a "glowing complexion." Their engagement quality is exceptionally high, with TikTok ER at 4.09% (significantly above the ~3.0% benchmark) and Instagram ER at a remarkable 8.61% (far exceeding the ~1.5% benchmark). This indicates a highly receptive and active community eager for Zak's recommendations and tutorials, presenting a strong opportunity for brands seeking impactful reach within the beauty niche.
Which creators are similar to Zak Heath?
If you're looking for creators like Zak Heath, you'll find makeup and skincare gurus perfect for anyone seeking product recommendations and tips for a glowing complexion.
Dominique Allison
TikTok @dominiqueallison
This creator posts videos about skincare and makeup. They share tutorials on how to achieve specific looks, such as glass skin or glowy spring makeup, and demonstrate techniques like colour correcting foundation or making lipstick last longer. The creator also shares their experiences attending brand events and trying out new beauty products, often comparing different shades and finishes of makeup such as blush or lipstick.
Anouska Bloom
Instagram @byanouska_
The creator consistently produces content focused on makeup tutorials and beauty advice. They demonstrate a variety of looks, including natural "sunkissed" styles, quick five-minute routines, and detailed glam makeup for special events and holidays. Their videos often feature specific techniques for eyes, such as soft glam, and detailed steps for achieving fuller-looking lips. Beyond makeup, the creator also shares skincare preparation routines, product recommendations, and 'Get Ready With Me' content that includes self-care and morning wellness. They also showcase examples of their professional makeup artistry for beauty campaigns.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
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