What kind of content does Zai make?
Zai shares vibrant documentation of Black culture, from captivating theatre shows and art exhibitions to enriching cultural events. They offer authentic recommendations for Black-owned businesses and events, sprinkled with personal travel vlogs and reflections on community support. Zai's engaging TikTok content also features occasional gifted products, particularly from Black-owned haircare and skincare brands.
Are you a brand that’s partnered with Zai?
Verify your partnership
Who is Zai’s audience?
Zai's audience is likely comprised of individuals interested in discovering and supporting Black culture, events, and businesses, with a strong leaning towards those residing in or interested in the UK. Their high TikTok engagement rate of 10.91% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and active community. This suggests strong intent signals for event recommendations, travel inspiration, and patronage of Black-owned businesses, promising high-quality engagement and potential for brand alignment with culturally relevant campaigns.
Which creators are similar to Zai?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in discovering vibrant Black events, cultural happenings, art exhibitions, travel vlogs, and supporting Black-owned businesses.
Lisa Anderson
Instagram @lisaandersonaa
This creator's content focuses on contemporary art and culture. They often discuss curatorial practices, artistic leadership, and the importance of cultural stewardship. The creator shares experiences from art events like Miami Art Week and Frieze, highlighting interactions with artists and discussions on artistic expression. They also reflect on personal and professional growth, celebrating achievements and acknowledging collaborators. Topics include advocating for artists, discussing exhibitions, and exploring themes of Black British art and diaspora cinema.
Whitney Adebayo
TikTok @whitbrowns · Instagram @whitbrownsx
The creator produces content focused on personal anecdotes, humor, and lifestyle topics. They often discuss relationships, family dynamics, and their experiences as a black woman in the entertainment industry. Their videos and discussions feature interactions with friends and family, showcasing everyday situations with a comedic twist. Additionally, they make vlogs about beauty routines, product recommendations, and provide commentary on reality TV shows like "Love Island."
AMELIA PINKNEY
TikTok @ameliapinkneyx
This creator posts content related to fashion and travel. Their videos often feature outfits, with a particular focus on black clothing. Destinations featured in their content include Paris, where they have celebrated New Year's Eve and other occasions with friends. The content also includes clips from social events such as birthday parties.
Frequently asked questions
Sign in to view Zai's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Zai today
You can use Nutcake’s agentic tools for free. Sign up today to work with Zai on your creator campaign.