What kind of content does Yorkshire guide make?
Yorkshire Guide offers an insider's look at the vibrant Leeds food scene, with a particular focus on new restaurant openings and exciting menu updates. Their Instagram feed (@yorkshireguide_) is a delicious exploration of local culinary gems, featuring honest reviews of everything from tapas and brunch to seasonal specials and must-try dishes like Korean fried chicken. Brands can connect with an engaged audience eager to discover their next favorite meal.
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Who is Yorkshire guide’s audience?
Yorkshire Guide's audience is likely comprised of UK-based food enthusiasts, particularly those interested in the Leeds dining scene. Their high Instagram engagement rate (12.04% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and interactive follower base. This suggests strong intent signals for discovering new restaurants, menu updates, and specific cuisines like tapas and brunch, translating to high-quality engagement and potential for brand partnerships focused on local and culinary discovery.
Which creators are similar to Yorkshire guide?
If you're looking for creators like this creator, you'll find them perfect for brands wanting to reach foodies interested in local dining scenes, restaurant reviews, and the latest culinary trends.
Lucy
Instagram @the_glaswegianfoodie
This creator posts reviews of restaurants, often focusing on their dining experiences in Leeds. They share details about the food, including specific dishes like moussaka, pork yeeros, fritto misto, and roast dinners. The creator also provides star ratings and their personal opinions on the quality and taste of the meals.
Leeds Foodie
Instagram @leeds.foodie
This creator reviews a variety of restaurants and food establishments in and around Leeds. Their content includes detailed descriptions of dishes, dining experiences, and the overall atmosphere of the venues. They often highlight specific menu items, share opinions on flavour and presentation, and provide practical information like pricing and special offers. The creator also covers events such as cocktail weeks and restaurant openings, offering insights into new culinary trends and popular eateries.
Chloe
Instagram @cclifediaries
This creator shares content about their experiences trying new restaurants and visiting various locations. They often review food menus, cocktails, and dining experiences, with a focus on places in the UK, particularly in Yorkshire and Lincolnshire. The creator also shares travel vlogs from European city breaks and holiday destinations. Additionally, they post about seasonal events and activities, such as Christmas markets and light trails, and occasionally share personal reflections on travel and hospitality trends.
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