Lucy Heywood

What kind of content does Lucy Heywood make?

Lucy Heywood transforms spaces with her engaging Instagram content, focusing on home renovation and interior design. She shares practical DIY tutorials, from furniture painting to bathroom tiling, alongside inspiring home organisation tips and cosy living space ideas. Lucy's journey through her own house renovation, complete with home accessory hauls, offers a relatable and aspirational look at creating a beautiful home.

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Content categories

Cleaning

Construction

Family

Lifestyle

Property

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Been trying to think of how to fill my gorgeous @dunelmuk window pot from @laburnumhouse_reno (thank you again and see you in a min haha) when I happened to spot this absolute BARGAIN of 3 goooooood sized plants for £10 at @bandq_uk 😍 You can't go wrong with Verve & there was so so many combinations of plants in the bags too!

#houseaccount #houseplants #homeinspo #homeaccesories #pottedplants

@dunelmuk I love you I love you I love you

#homeaccount #nursery #nurseryinspo #nurseryideas #diy

I am crying why am I so awkward. But thank you @smolproducts for sending me some bits! So so excited to be using a product that helps me cut my carbon footprint, stop using bottles and bottles of soap and have these refillable ones instead AND it's made from recycled plastic! Winner winner.

#cleaningproducts #smolrevolution #smol #cleaning #homeaccount

DIY fail 😂 The ADHD won this morning and I was making flat pack furniture before I'd even got out of my PJ's. Then I realised I'd put the door on upside down 🙃 Maybe hangovers and diy don't work so well after all xox

Who is Lucy Heywood’s audience?

Lucy Heywood's audience is likely comprised of homeowners and aspiring renovators in Great Britain seeking practical advice and inspiration for DIY projects and interior design. Their intent signals are strong, indicated by the exceptionally high Instagram engagement rate of 23.04%, significantly surpassing benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community, eager to consume and act on Lucy's content, offering excellent potential for brand partnerships focused on home improvement, decor, and lifestyle products.

Which creators are similar to Lucy Heywood?

If you're looking for creators like this creator, partner with those who inspire aspirational home transformations and practical DIY solutions for engaged audiences.

The_Jolly_Reno

TikTok @the_jolly_reno

This creator posts videos about home renovation and DIY projects. They often share 'before and after' transformations of different rooms in their house, showcasing the process of painting, decorating, and updating their living spaces. They also create content related to crafts, such as festive decorations, and comedic lip-sync videos inspired by popular culture.

Cleaning

Comedy

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Our4_bedreno

TikTok @our4_bedreno

This creator shares videos related to home renovation and decoration. They showcase recent purchases for their home, such as items from H&M Home. The content also includes DIY projects like wallpapering and changing door hardware. Additionally, the creator documents 'Sunday resets' and home refreshes, often featuring cosy aesthetics.

Cleaning

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Ems Home Reno

TikTok @em_kernaghan

This creator posts videos about home renovations and interior design projects. They share updates on their house transformations, including progress on flooring, stairs, and bathrooms. The content also features festive holiday decorations and gift ideas.

Cleaning

Construction

Family