What kind of content does Charles make?
Charles offers an intimate look into his burgeoning music career, sharing exclusive unreleased tracks and demo sessions on Instagram. He keeps fans updated on his vinyl releases and upcoming live shows, while also giving glimpses into his personal life, from travels in Argentina to attending events with brands like ASOS. Charles's authentic vlogs and genuine gratitude for support, including from BBC Introducing, create a relatable and engaging experience for his audience.
Are you a brand that’s partnered with Charles?
Verify your partnership
Who is Charles’s audience?
Charles's audience is likely comprised of dedicated music enthusiasts, particularly those interested in independent artists and physical media like vinyl. Their high engagement rate on Instagram (11.89% ER, significantly above benchmarks like TikTok's 3.0% and Instagram's 1.5%) signals strong intent to discover and support new music. This audience is actively seeking exclusive content, such as unreleased tracks and behind-the-scenes vlogs, and is likely to convert into ticket sales for live shows and purchases of merchandise.
Which creators are similar to Charles?
If you're looking for creators like this, you'll love discovering new music, unreleased songs, vinyl releases, live shows, and vlogs from artists who share their creative journey.
Jesse Solomon
Instagram @jessesols
This creator posts content about their music career, including performances and touring. They share videos of live shows, duets with other artists, and behind-the-scenes moments from their travels. The creator also occasionally shares personal reflections and experiences, such as volunteering and family interactions.
Camoufly
TikTok @camouflybeats · Instagram @camouflybeats
The creator shares content related to their music, including snippets of unreleased tracks and songs that are now available on platforms like YouTube. They document live performances, such as playing in NY and at various venues, and tease new album releases. The content also features behind-the-scenes moments, like attending shows and experiencing different locations.
Hayley May
Instagram @hayleymaymusic
This creator shares content related to their music career, often featuring collaborations with other artists. They announce new music releases, sharing details about the writing and production process. The creator also posts about their experiences travelling for music projects, including trips to Ibiza. They express gratitude for support and reflect on their professional growth.
Frequently asked questions
Sign in to view Charles's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Charles today
You can use Nutcake’s agentic tools for free. Sign up today to work with Charles on your creator campaign.