What kind of content does West make?
West crafts emotionally resonant original music, often exploring themes of heartbreak with raw vulnerability. Their TikTok showcases snippets of new songs and playful behind-the-scenes moments, while Instagram highlights their released records with pride. Brands can connect with an audience drawn to authentic storytelling and the compelling journey of an indie artist.
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Who is West’s audience?
West's audience is likely comprised of music enthusiasts, particularly those drawn to emotionally resonant and original indie music, with a strong presence in the UK. Their high engagement rates on both TikTok (15.60% ER) and Instagram (33.21% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a deeply connected and actively participating fanbase. This suggests a high intent to discover and support new artists, making them prime candidates for conversion into paying fans or patrons on Nutcake.
Which creators are similar to West?
If you're looking for creators like this creator, you'll love artists who craft original, emotional heartbreak anthems perfect for indie music lovers.
Jorja Smith
TikTok @jorjasmith
This creator posts videos featuring original music they have written. Their content often includes themes of love, relationships, and personal struggles. Some videos showcase unreleased songs and demos, with mentions of collaborations and shout-outs from other artists. The creator also engages with their audience by asking for feedback on their music.
Izzi De-Rosa
TikTok @izziderosa · Instagram @izziderosa
This creator makes videos about their music, often sharing snippets of new songs and the inspiration behind them. They have a particular interest in Y2K and UK garage music styles. Some content includes personal stories, like writing a song about a crush and eventually dating them, or sharing experiences at music festivals. They also explore themes of travel and personal experiences in their music and videos.
Cameron Hayes
TikTok @iamcameronhayes
This creator posts music content, often sharing new song releases and details about their mixtapes. Their songs cover personal themes such as difficult relationships and self-reflection. They have released tracks like 'the fault is mine' and 'forgive forget, pt. 1', discussing their experiences with unhealthy relationships and personal flaws.
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