What kind of content does RLY make?
RLY shares vibrant videos on TikTok and Instagram, offering a unique blend of live music performances and intimate studio sessions. Their content also pulls back the curtain on their residency diaries, giving followers an inside look at life on tour. Expect a mix of humorous clips, candid behind-the-scenes moments, and personal stories, often featuring collaborations and set to infectious, modern beats.
Are you a brand that’s partnered with RLY?
Verify your partnership
Who is RLY’s audience?
RLY's audience is likely comprised of music enthusiasts and fans of live performance culture, drawn in by the creator's humorous and behind-the-scenes glimpses into their residency. Intent signals suggest a strong interest in the creative process and authentic artist experiences. While RLY's TikTok engagement (2.51% ER) slightly exceeds the benchmark, their Instagram performance (1.31% ER) is below. This indicates a highly engaged TikTok following, suggesting potential for strong conversion on Nutcake if content aligns with their demonstrated interests.
Which creators are similar to RLY?
If you're looking for creators like this creator, you'll love artists who share their music journeys, from live shows to funny backstage moments.
Izzi De-Rosa
TikTok @izziderosa · Instagram @izziderosa
This creator makes videos about their music, often sharing snippets of new songs and the inspiration behind them. They have a particular interest in Y2K and UK garage music styles. Some content includes personal stories, like writing a song about a crush and eventually dating them, or sharing experiences at music festivals. They also explore themes of travel and personal experiences in their music and videos.
Jesse Solomon
Instagram @jessesols
This creator posts content about their music career, including performances and touring. They share videos of live shows, duets with other artists, and behind-the-scenes moments from their travels. The creator also occasionally shares personal reflections and experiences, such as volunteering and family interactions.
Brighter Sound
Instagram @brightersound
This creator makes videos about music creation and performance. They feature young musicians and artists, showcasing their journeys and collaborations. The content includes interviews with artists, behind-the-scenes looks at music production, and highlights of live performances and workshops. They also share information about music industry opportunities and community projects.
Frequently asked questions
Sign in to view RLY's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with RLY today
You can use Nutcake’s agentic tools for free. Sign up today to work with RLY on your creator campaign.