What kind of content does Viviane de Castro make?
Viviane de Castro offers a vibrant blend of Brazilian-American culture and lifestyle from her base in New York City. Her content shines brightest when discussing football, from energetic match reactions to deep dives into tournament culture. Beyond the pitch, she engages audiences with relatable lifestyle topics like makeup tutorials and TV commentary, often weaving in both English and Portuguese to celebrate her heritage.
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Who is Viviane de Castro’s audience?
Viviane de Castro's audience is likely comprised of individuals interested in football culture, particularly within a Brazilian-American context, and those drawn to a vibrant NYC lifestyle. Their intent signals suggest a desire for relatable content blending sports passion with daily life, amplified by her bilingual appeal. With an impressive 5.04% engagement rate on Instagram, significantly exceeding benchmarks like TikTok (~3.0%) and YouTube (~2.0%), her followers demonstrate high-quality engagement and a strong connection to her content. This indicates a valuable and receptive audience for targeted collaborations.
Which creators are similar to Viviane de Castro?
If you're looking for creators like Viviane de Castro, target audiences interested in football, Brazilian-American culture, and bilingual lifestyle content in NYC.
Lia Lewis
TikTok @lia.lewis · Instagram @lia.lewis
This creator posts videos about football, showcasing skills and drills. They also share content related to anime merchandise collaborations and lifestyle updates. The creator documents experiences like attending matches and unboxing special parcels. Additionally, they share personal moments such as workouts and moments with friends.
Emily Harrigan
Instagram @emilyyharrigan
This creator posts videos about a variety of topics. They share their experiences attending sporting events, including a soccer match in Mexico City and supporting the US soccer team. The creator also shares fitness routines, such as core workouts and clap push-ups, and posts about their hobbies like going to the driving range. Additionally, they document social outings and family moments, including attending a music festival and spending time with friends and family.
Mattiapolibio
Instagram @mattiapolibio
This creator posts content about football (soccer) and football-related events. They share their experiences attending watch parties for major tournaments and show reactions to games. The creator also covers football video game releases and collaborations, such as EA Sports FC 26. They have attended events for brands like Adidas and Hollister, showcasing new football kits and merchandise. Their content often includes attending sporting events and discussing team performances.
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