What kind of content does Victoria Goulbourne make?
Victoria Goulbourne shares inspiring running journeys on TikTok and Instagram, documenting her personal bests and race experiences at events like Hyrox. Her content also offers a glimpse into her vibrant lifestyle through travel vlogs from destinations like Dubai and Berlin, alongside relatable daily life updates and honest product reviews for beauty and kitchen goods.
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Verify your partnershipWho is Victoria Goulbourne’s audience?
Victoria Goulbourne's audience is likely comprised of individuals interested in fitness, particularly running, and aspirational lifestyle content. Their intent signals suggest they are seeking inspiration for their own fitness journeys, practical advice through product reviews, and vicarious experiences via travel vlogs and race coverage. While her TikTok engagement is below benchmark (0.56% ER vs. 3.0% TikTok benchmark), her Instagram performance significantly exceeds expectations (2.99% ER vs. 1.5% Instagram benchmark), indicating a highly engaged and receptive community on that platform. This suggests a strong potential for conversion on Instagram, particularly for sponsored content related to running gear, travel, and lifestyle products.
Which creators are similar to Victoria Goulbourne?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in active lifestyles, global adventures, and honest product insights.
Hannah Grimshaw
Instagram @hannahgoeshybrid
This creator posts videos about running and fitness. They share their experiences with various races, including 5km runs and Hyrox events, often celebrating personal bests. The content also includes advice on running techniques, gear, and mindset. Additionally, they post about other fitness activities like sauna and ice bath sessions.
Katie Summer
Instagram @katiesummerfitness
This creator posts content focused on running and marathon training. They share training updates, discuss running in different weather conditions, and offer personal insights into the mental aspects of running. The creator also frequently features activewear, including specific brands and discount codes. They sometimes include humorous or relatable content about the running experience and personal achievements, such as achieving a personal best.
Millie Roberts
Instagram @millieeroberts
This creator shares content focused on marathon and Hyrox training, documenting the balance between fitness, work, and a busy social life. They provide practical running tips and showcase workout outfits for various training sessions. Additionally, the creator highlights personal self-care routines and wellness products to assist with their active lifestyle.
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