What kind of content does Tyler Butt make?
Tyler Butt crafts mouthwatering recipes across TikTok and Instagram, showcasing everything from comforting slow-braised meats and tray bakes to decadent desserts. With a focus on homemade goodness, Tyler demystifies complex dishes like pies and doughnuts, while also offering practical tips on utilizing leftovers and minimizing food waste. Brands can connect with an engaged audience through Tyler's approachable and inspiring culinary demonstrations.
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Who is Tyler Butt’s audience?
Tyler Butt's audience is likely comprised of home cooks and bakers in the UK, actively seeking practical, accessible recipes and tips for reducing food waste. Their high engagement rates, particularly on TikTok (5.00% ER, significantly above the ~3.0% benchmark), indicate a highly receptive and interactive community. This suggests strong intent to try recipes, share their own creations, and engage with content that offers value and aligns with sustainable living. The impressive Instagram ER (2.59%) further reinforces this audience's commitment and responsiveness to Tyler's culinary content.
Which creators are similar to Tyler Butt?
If you're looking for creators like this creator, you'll find inspiration for delicious, waste-free cooking and baking that's perfect for home chefs.
Christina
TikTok @veryhungrygreek · Instagram @veryhungrygreek
This creator posts videos featuring recipes that are intended to be healthier versions of popular takeaway meals. They often highlight recipes that are high in protein and low in calories, with many meals prepared in under 20 minutes. The creator also shares recipes from their own cookbooks and promotes a subscription service for additional recipes and meal plans. Common dishes include variations on burgers, pasta bakes, and loaded fries.
Emily on Toast
TikTok @emilyontoast · Instagram @emilyontoast
This creator shares recipes for a variety of dishes, including one-pan meals, pasta dishes, and baked goods. They often focus on healthy and easy-to-prepare recipes, with many featuring high fibre ingredients and seasonal produce. The creator also shares tips for reducing food waste and provides meal prep ideas. Some recipes are highlighted for their suitability for specific dietary needs, such as vegetarian or gluten-free options.
Jade Carolan
TikTok @jadecarolanfitness · Instagram @jadecarolanfitness
This creator shares recipes focused on high protein and healthy ingredients. They often prepare meal preps for the week, including dishes like bolognese, chicken curry, and meatballs. The creator also posts about quick breakfast ideas, such as granola or egg wraps, and sometimes features fitness routines and healthy snack options.
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