What kind of content does Tom Mazzone TM make?
Tom Mazzone TM offers expert advice on all things cycling, from essential bike maintenance and winter riding tips to the latest gear like helmets and tubeless setups. He shares engaging content on Instagram, delving into indoor cycling platforms and his adventures in off-road riding. Brands looking to connect with a dedicated cycling audience will find Tom's practical insights and relatable experiences highly valuable.
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Who is Tom Mazzone TM’s audience?
Tom Mazzone TM's audience is likely composed of cycling enthusiasts, ranging from casual riders to dedicated off-road and winter cyclists, primarily located in Great Britain. Their intent signals are strong, indicated by a high engagement rate (ER) of 5.69% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community, eager for expert advice on bike maintenance and tips for year-round riding. The quality of engagement is therefore expected to be high, with potential for strong conversion on relevant products or services.
Which creators are similar to Tom Mazzone TM?
If you're looking for creators like Tom Mazzone, you'll find them perfect for engaging audiences passionate about cycling, from road and off-road adventures to essential bike maintenance and indoor training tips.
Dan
Instagram @daaaanjj
This creator posts videos about cycling, sharing their experiences and tips. They discuss gear, such as cycling computers and clothing, and offer insights into training and bike maintenance. The creator also touches on the broader aspects of cycling, including its benefits and the challenges faced by riders. Additionally, they share behind-the-scenes content about their video creation process.
Luke Michael James
Instagram @lukemichaeljames
This creator makes videos about cycling. They share content featuring bike builds, showing off new components and upgrades. The creator also discusses challenges they undertake, such as riding a certain distance every day for a month, and shares their experiences and learnings from these events. They also provide maintenance tips, like how to wax a bike chain.
Perry Jolly
Instagram @thewheeldeal04
The creator posts content primarily focused on mountain biking and general cycling. They document various biking experiences, including challenges, memorable rides, and real-life incidents encountered during their activities. The videos often feature discussions about cycling gear, tips relevant to riders, and details about specific riding locations. They also share insights into the practicalities and conditions of cycling, such as navigating different weather extremes.
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