What kind of content does Tom Daley make?
Tom Daley offers a delightful exploration of culinary experiences, with a particular focus on Birmingham's vibrant Chinatown food scene. His content features honest reviews of dishes, from authentic Hainanese chicken to comforting noodles, alongside engaging explorations of wine tasting, including English sparkling and Sauvignon Blanc. Daley also shares approachable home cooking, simple pub fare, and even showcases sponsored products, making his profile a versatile space for brands looking to connect with an audience interested in diverse food and drink content.
Are you a brand that’s partnered with Tom Daley?
Verify your partnershipWho is Tom Daley’s audience?
Tom Daley's audience on Nutcake is likely comprised of food enthusiasts and home cooks in the UK, drawn to his authentic reviews of Chinatown eateries and wine tastings. Their high engagement rate (7.52% ER on TikTok, significantly above benchmark averages of 1.5-3.0%) signals strong interest in his content, indicating a receptive audience for sponsored content related to culinary experiences and kitchen products. This suggests a valuable opportunity for brands seeking to connect with a passionate and interactive community.
Which creators are similar to Tom Daley?
If you're looking for creators like this creator, target audiences interested in culinary adventures, from exploring vibrant Chinatown eats to enjoying sophisticated wine tastings and mastering home cooking.
Noel
Instagram @foodieinbristol
This creator posts videos reviewing various restaurants and food experiences in London and Bristol. Their content often highlights different cuisines, including Japanese, Thai, Italian, Chinese, and Korean. They frequently showcase specific menu items, special deals like express lunches or set menus, and detail the flavours and dining atmosphere. The creator also covers unique food events, such as wine tastings or foodie tours, and reviews meal kits for home cooking. Their posts provide information about different dining options and culinary adventures.
The Fat Inspector
Instagram @thefatinspector
This creator posts videos reviewing various restaurants and dining experiences, often featuring family meals. They explore a range of cuisines, including Italian, Indian, Spanish tapas, and traditional British fish and chips. The content showcases visits to eateries in different locations such as Birmingham, Derby, Madrid, and Singapore. They also cover cooking at home, like making pizzas, and highlight unique food adventures, such as interactive hotpot dining and elegant afternoon teas.
jenna
TikTok @imhungryinlondon
This creator shares their experiences trying various food establishments across London, focusing on different cuisines such as Chinese, Japanese, Afro-Caribbean, and South Asian. They often visit popular areas like Chinatown and provide honest reviews of the dishes, including aspects like flavour, portion size, and price. In addition to food, the creator also posts about indoor activities, including a segment on rug tufting and nail art, and occasionally shares glimpses into their personal life, like birthday celebrations.
Frequently asked questions
Sign in to view Tom Daley's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Tom Daley today
You can use Nutcake’s agentic tools for free. Sign up today to work with Tom Daley on your creator campaign.