What kind of content does Toby Spencer make?
Toby Spencer shares inspiring stories and practical advice on running, with a particular focus on trail running and ultramarathons. On TikTok, Toby opens up about overcoming injuries and mental health challenges, highlighting the power of a positive mindset and pushing personal limits. Their content also explores the unique benefits of connecting with nature through running and navigating social interactions.
Are you a brand that’s partnered with Toby Spencer?
Verify your partnership
Who is Toby Spencer’s audience?
Toby Spencer's audience is likely comprised of individuals interested in endurance sports, particularly trail running and ultramarathons, seeking inspiration and practical advice on mental well-being. Their high TikTok engagement rate of 7.64% significantly surpasses benchmarks (TikTok ~3.0% ER), indicating a highly receptive and active community. This suggests strong intent signals for content related to training, overcoming challenges, and motivational narratives, promising high-quality engagement and potential for brand alignment with fitness, wellness, and adventure-focused products.
Which creators are similar to Toby Spencer?
If you're looking for creators like this, you'll find inspiration for pushing your limits and prioritizing mental well-being through the power of running.
Ewan Heritage
TikTok @thedentalathlete · Instagram @thedentalathlete
The creator posts videos about running and athletic training. They share their experiences participating in races, such as half marathons and marathons, and discuss the gear they use, including specific running shoes from various brands. The content also features training methods like heat adaptation and altitude sessions, as well as advice on running shoes and general fitness. They also document their recovery from injuries and their journey towards achieving personal bests.
jadedriscolll
TikTok @jadedriscolll
This creator shares content about their running journey, including training for marathons and completing races. They also post about hiking, particularly enjoying sunrise views from mountains. The creator expresses their passion for running outdoors, finding it therapeutic regardless of the weather. They also advocate for body positivity and challenge negative comments about women's bodies.
Gabriel
TikTok @gabrielsmithh_ · Instagram @gibstarun
This creator posts videos primarily about running and marathon training. They share details about their progressive long runs, track sessions, and gym workouts. The content also includes race day routines, nutrition, and reflections on their running goals and achievements. Occasionally, they also post about trying new foods.
Frequently asked questions
Sign in to view Toby Spencer's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Toby Spencer today
You can use Nutcake’s agentic tools for free. Sign up today to work with Toby Spencer on your creator campaign.