What kind of content does Tilly Wilson make?
Tilly Wilson showcases expert hair care and styling tips across TikTok and Instagram. Her content dives deep into achieving popular looks like the slicked-back ponytail and bouncy blow dry, often highlighting specific products and tools. Beyond styling, Tilly shares valuable insights on hair growth and tutorials for various curl patterns, with occasional forays into skincare routines and outfit inspiration.
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Who is Tilly Wilson’s audience?
Tilly Wilson's audience is likely comprised of individuals interested in beauty and personal style, with a strong focus on hair and skincare routines, and seeking outfit inspiration. Their intent signals are evident in the high engagement rate on TikTok (5.69% ER), significantly outperforming benchmarks (TikTok ~3.0% ER), suggesting a highly receptive and interactive community. While Instagram engagement (0.73% ER) is below benchmark (Instagram ~1.5% ER), the overall audience demonstrates strong potential for conversion given their clear interest in beauty and fashion content.
Which creators are similar to Tilly Wilson?
If you're looking for creators like Tilly Wilson, you'll love discovering experts who share hair care tips, styling tutorials, and outfit inspiration, perfect for anyone wanting to elevate their personal style.
Els
TikTok @els.houlbrooke
The creator posts videos about different hairstyles, particularly focusing on slicked-back styles like buns and ponytails. They also share makeup content, including tutorials, product reviews, and occasional makeup fails. Some videos feature specific beauty products and brands, showcasing their application and results. The creator enjoys experimenting with new hairstyles, such as the dragon braid, and shares quick, easy-to-follow hair tutorials.
Bex
TikTok @bexdoeshair · Instagram @bexweston_
This creator focuses on hair care and styling. They share tutorials and tips on achieving various hairstyles, including heatless curls, sleek buns, and bouncy blow-dries. The creator also documents their experiences as a hairdressing apprentice, showing behind-the-scenes content from the salon. They often feature product reviews and recommendations for hair treatments, styling tools, and sprays.
Nandini Raw
TikTok @nandiniraw
This creator shares content focused on haircare routines and styling tips. They demonstrate techniques for refreshing hair, achieving styles like glass hair and messy buns, and discuss specific products for scalp and hair health. The content includes tutorials for various hairstyles, such as half-up styles and pin curls, often highlighting the results of consistent haircare.
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