What kind of content does PlanetFood make?
PlanetFood brings delicious recipes and food preparation tutorials to life on TikTok and Instagram. They specialize in both decadent sweet treats and hearty savory dishes, with a knack for creative snack hacks and convenient air fryer ideas. Expect engaging content that explores everything from classic comfort foods to global flavors and festive culinary adventures.
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Who is PlanetFood’s audience?
PlanetFood's audience is likely comprised of home cooks and aspiring bakers in the UK, actively seeking accessible and engaging culinary inspiration. Their high engagement on Instagram (2.28% ER, exceeding the benchmark) suggests a strong connection with visual recipe tutorials and behind-the-scenes content. While TikTok engagement (1.64% ER) is slightly below benchmark, the sheer follower count indicates significant reach for quick-bite recipes and snack ideas. This audience is motivated by practical learning and visual appeal, offering a valuable segment for food-related brands.
Which creators are similar to PlanetFood?
If you're looking for creators like this creator, you'll love content that serves up delicious recipes, baking tutorials, and easy snack ideas for home cooks and food enthusiasts.
Sam Stern
TikTok @samsterncooks
This creator shares recipes primarily using an air fryer, focusing on quick and convenient meals. They often create 'fakeaway' versions of popular dishes, like salt and pepper chicken tenders and McChicken sandwiches, as well as high-protein options. The content also features festive recipes, including Christmas-themed snacks and sides such as crispy cheese boats and camembert filo cups.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
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