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James

This creator focuses on content about cocktails, with a particular emphasis on the Negroni and other classic mixed drinks. They provide recommendations and reviews of various bars and dining locations, primarily in London, Brighton, and Melbourne. The content highlights places known for their drink selections, ambiance, and food offerings. They also feature specific spirits like rum, often linked to events such as Negroni Week or Christmas, and share recipes for both alcoholic and non-alcoholic cocktails. The creator provides insights into where to find well-crafted drinks and enjoyable social settings.

Where to find James

Instagram ·thenegroniking
Followers6.3K
Avg views889
Engagement13.2%
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Stats updated March 2026 · Stats don't look quite right?

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What kind of content does James make?

James crafts engaging content centered on the art of cocktails, with a special focus on the iconic Negroni and other timeless mixed drinks. Through his Instagram, he shares in-depth bar and restaurant reviews, highlighting exceptional drink menus, inviting atmospheres, and delicious food across London, Brighton, and Melbourne. James also dives into spirit spotlights, like rum, and offers accessible recipes for both alcoholic and non-alcoholic creations, guiding followers to discover the best spots for a perfectly mixed drink and a memorable social experience.

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Negroni Week at Lina stores, a five star experience on Greek Street 🇮🇹 🍊 🥃 

There are places where everything just comes together — the atmosphere, the food, the drinks — and this is one of them 😍

The London Soho spot has warm vibes, beautiful interiors, and a menu that makes it very hard to choose. 

The real highlight for me was the Negroni, with three specials on offer here for Negroni Week I had to try all of course, and whilst my favourite was the Negroni Rosa (Perfectly balanced, bold yet smooth, With sweet and bitter vibes garnished with a grapefruit slice.) 
all three were mixed to perfection 👌 You can tell they take their cocktails seriously here! 

Nas at front of house couldn’t have been more 
Welcoming. Grace our server was attentive without being overbearing, and had great recommendations for both food and drinks.
The food? Absolutely delicious. Every dish felt fresh, vibrant, and crafted with care

If you’re in London and love great food paired with expertly crafted cocktails, especially during Negroni Week, and enjoy a great Negroni as much as I do, this spot is an absolute must! 

The Greek Street location gave us the 5 star Cocchi experience for sure 👍 

Follow me for more Negroni, Aperitivo and Classic Cocktail content
PR gifted opinions my own
Many thanks to @alexotherness @masterofmalt 
Merry Christmas and good luck in the future 

Feeling festive with these cracking winter warmers 

If the usual advent selection of thin sickly chocolate leaves you feeling a bit flat
why not end each day or even start it 😜 with a delicious Rum dram! 

The guys @drinksbythedram have created a smart art deco style, dark green and gold calender perfect to gift to a rum fan or just a treat for yourself what al a selection of 25!! smooooth rum sips!!!! 😋

Day 1 was the delicious @ronzacapaca 
And with Ron Abuelo XII two oaks at Day 23 there’s so much cherry dried fruit almond and warm spice notes your in a winter wonderland!! 

I will certainly be enjoying a Kingston Negroni/ Rumgroni on Christmas Day with the dram behind the door what will you be drinking??? 

Merry Christmas to you all Cheers and good  health! 🙏 ❤️🍊🥃🥂

#thenegroniking #negroni #winterwarmer #rum #aperitivo #cocktailsathome #cocktailsofinstagram #advent
✨ The newest cocktail bar you need to check out…save for your next trip to Brighton 🥂 

👑 Don’t forget to follow @thenegroniking for more cocktail related content!
Save for your next trip to Melbourne 🇦🇺 Looking for a chilled out Melbourne spot for cocktails? Be sure to check out threads bar on the second floor of the motley hotel in Richmond.

This rooftop terrace bar has a cool, quirky, glam vibe with a cute pink marble bar perfect for your Instagram selfies and date night drinks 🥂 

The Negroni for me was of course the highlight but all cocktails are mixed to perfection in this part of town 🍊🥃😍

Have you been?

👑 Follow @thenegroniking for more cocktail related content!

Who is James’s audience?

James's audience is likely composed of UK-based adults interested in mixology, bar culture, and exploring London's hospitality scene. Their intent signals are strong, indicated by a high Instagram engagement rate of 13.18%, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and actively participating follower base, eager for new drink recipes, bar recommendations, and insights into cocktail trends. The quality of engagement is therefore expected to be excellent, with high potential for conversions on sponsored content or affiliate links related to spirits, barware, or events.

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