What kind of content does Jessell and Andrew make?
Jessell and Andrew bring a "function first" approach to home improvement and design on Instagram. Their feed is a treasure trove of practical tips, showcasing DIY projects, smart organization hacks, and inspiring furniture arrangements that make spaces more liveable. Brands can see how Jessell and Andrew seamlessly integrate home goods into their renovation journeys, highlighting how products enhance both functionality and comfort for their engaged audience.
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Who is Jessell and Andrew’s audience?
Jessell and Andrew's audience is likely comprised of homeowners and renters actively seeking inspiration and practical advice for home improvement projects. Their high Instagram engagement rate (3.80% ER, significantly above the 1.5% benchmark) signals a highly motivated and invested community. This audience is not just passively consuming content but is likely looking for actionable tips, product recommendations, and step-by-step guidance for their own DIY endeavors, indicating strong potential for conversion on relevant offers.
Which creators are similar to Jessell and Andrew?
If you're looking for creators like Jessell and Andrew, you'll love their practical home improvement, DIY, and renovation tips for anyone wanting a more organized and functional living space.
Gabby Dolechek
Instagram @gabbydolechek
This creator shares videos about home improvement projects and renovations, often documenting the process of transforming their living spaces. They frequently focus on exterior work such as yard maintenance, gardening, and pest control, as well as interior updates like painting and organising storage areas. The creator also shares personal content, including family events and simple recipes.
Alexandra England
Instagram @alexandra__harper
This creator shares videos about home décor, focusing on styling tips and product recommendations. They often visit stores like Pottery Barn, Target, Walmart, and HomeGoods, showcasing affordable alternatives and styling ideas for various spaces. Topics covered include lighting, rugs, seasonal décor, and organisation solutions, with a particular emphasis on creating stylish and inviting home environments.
Rahema
Instagram @islandgal_5homedecor
This creator shares content focused on home improvement and interior design. They often showcase transformations of spaces like bedrooms and living areas, highlighting furniture, paint colours, and lighting. The creator also shares tips and product recommendations for outdoor living, including patio furniture and garden maintenance. Additionally, they feature reviews of new car models, focusing on interior features and driving experience.
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