What kind of content does Jessell and Andrew make?
Jessell and Andrew bring a "function first" approach to home improvement and design on Instagram. Their feed is a treasure trove of practical tips, transforming spaces with clever organization, inspiring DIY projects, and thoughtful furniture arrangements. From tackling full home renovations to revitalizing outdoor areas, they consistently showcase how to make homes more liveable and comfortable, often highlighting how select home goods can elevate everyday functionality.
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Who is Jessell and Andrew’s audience?
Jessell and Andrew's audience consists of homeowners and renters in the US interested in practical, achievable home improvement projects. Their high Instagram engagement rate (3.80% ER, significantly above benchmark) indicates a highly motivated and interactive community actively seeking inspiration and guidance for DIY, organization, and renovation. This suggests strong intent to learn, replicate, and potentially purchase products or services related to functional home design.
Which creators are similar to Jessell and Andrew?
If you're looking for creators like Jessell and Andrew, you'll find inspiration for transforming your living space with practical DIY projects and smart organization solutions.
Alexandra England
Instagram @alexandra__harper
This creator shares videos about home décor, focusing on styling tips and product recommendations. They often visit stores like Pottery Barn, Target, Walmart, and HomeGoods, showcasing affordable alternatives and styling ideas for various spaces. Topics covered include lighting, rugs, seasonal décor, and organisation solutions, with a particular emphasis on creating stylish and inviting home environments.
Rahema
Instagram @islandgal_5homedecor
This creator shares content focused on home improvement and interior design. They often showcase transformations of spaces like bedrooms and living areas, highlighting furniture, paint colours, and lighting. The creator also shares tips and product recommendations for outdoor living, including patio furniture and garden maintenance. Additionally, they feature reviews of new car models, focusing on interior features and driving experience.
Sarah Merrell
Instagram @sarahflipsit
This creator shares DIY home renovation projects, including a flooded laundry room makeover and building a home gym system. They also document family activities, such as creating a backyard soccer stadium for a family match and using home improvement products for outdoor play. The creator also shares tips on home decor, like painting shutters and installing new lighting, and uses tools to find paint colours for projects.
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