Julie

What kind of content does Julie make?

Julie offers a refreshing perspective on clean beauty, sharing makeup tutorials and honest reviews of non-toxic products on Instagram. She candidly discusses embracing natural aging and her journey with silver hair, alongside a focus on healthy living and reducing chemical exposure. Her content resonates with those seeking authentic advice on wellness and beauty.

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Beauty

Fashion

Fitness

Lifestyle

Motivational

Self-help

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✨As promised, here’s the Valentine’s Day look you wanted to see. Details below!

⭐The base was a mix of two - I had the MG Organics BB cream but it was a little bit light in colour so I mixed it with the @rmsbeauty tinted serum and It turned out really well.

⭐For the eyes, I did a double application of the @jonesroadbeauty Best Pencil, lightly powdering in between coats so it would last longer. I took it right from the inner corner and winged it out towards the corner of my eyebrow on each side and then took it underneath and onto the lower eyelid for a really intense look.

⭐ I wanted lots of thickness for my eyelashes so I added one coat of the @ereperezcosmetics waterproof mascara and a topcoat of the @iliabeauty Volumising mascara and it gave me the impact I was looking for!

⭐The lipstick speaks for itself. It’s such a beautiful colour - super pretty and goes so well with the eye colour! Congrats @highrcollective ! And didn’t it make a lovely blusher?😂

Thanks for watching - all products are linked in my ShopMy bio link and I’ll pop the link on my stories too!

Let me know what you think and what you’d like me to do next!
Julie xx 🥰

#cleanbeauty #smokyeyes #silverhair #beauty #makeuptutorial

🤷‍♀️ How do you know you need a good cut? Well for me, I found myself putting my hair up out of the way in a bun or pony all of the time and for me, that’s the sign that it needs to go.

Also it had lost shape and my ends were all dry. Hannah, my brilliant hairstylist, chopped into it and gave me some tonged curls for a change which are so cute. I’ll have to try and do them myself (I’m not a natural when it comes to styling!).

I’m already absolutely loving the shorter length with its shorter layers 🥰 . I’ll drop some more photos in my stories.

Does anyone else feel like a new person for a few days after a cut?

Much love and thanks to Hannah 💕
Julie xx🤍✨

#silversisters #newhaircut #hair #greyhairtransition

💕 I’m having a romantic eve with my lovely hubby so thought I’d go for dark grey eyes for a change. So happy with it!

And this gorgeous lipstick is the latest by @highrcollective - Doll Face 🩷
#gift

If you’re celebrating, have a lovely evening and if not, still have a lovely evening! 😂❤️❤️

Let me now if you’d like a tutorial for this look!

J x🤍⭐

#romanticmakeup #hubbywifey❤️ #smokyeyes #valentines

✨ Choose clean perfumes!

Please don’t add to your chemical load this Valentine’s Day with hormone disrupting expensive perfumes made with cheap industrial ingredients.

Choose cleaner brands that cost around the same price but are created with love by perfumers who blend beautiful essential oils and natural isolates to bring you gorgeous scents that not only care for the environment but won’t harm you!

Comment LIST and I’ll send you my list of clean or clean-leaning perfume houses from around the world.

That’s it 🤓
Stay safe!
Share this with anyone you think might benefit and follow if you want more of this kind of content!
Love you!
J xx ⭐🤍

#cleanperfume #valentinesday #nontoxicproducts #silversisters #over50lifestyle

Who is Julie’s audience?

Julie's audience is likely comprised of women in the UK aged 35+ interested in natural beauty, makeup for mature skin, and holistic wellness. Their intent signals are strong, indicated by her exceptionally high Instagram engagement rate of 11.59%, significantly outperforming benchmarks across platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly dedicated and responsive community, eager for her content on clean beauty and healthy aging. This elevated engagement quality makes her audience a prime target for brands in the beauty, wellness, and lifestyle sectors.

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