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Sergei Urban

This creator shares videos focused on family activities and educational experiments. They document moments of connection during crafts and outings, such as visiting the theatre or museums. The content also includes science experiments using household items, explaining the scientific principles behind them in an accessible way. Family travel experiences and tips for engaging children are also common themes.

Where to find Sergei Urban

TikTok ·thedadlab
Followers350K
Avg views1.5K
Engagement2.6%
Sourced from public data
Instagram ·thedadlab
Followers1.1M
Avg views8.9K
Engagement2.7%
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Sergei Urban make?

Sergei Urban offers a delightful blend of family fun and accessible science on TikTok and Instagram. He shares engaging videos of hands-on crafts, educational experiments using everyday items, and heartwarming family outings like museum visits. Brands can connect with Sergei's audience through his relatable content that sparks curiosity and celebrates family connection.

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I have a feeling my kids won't remember every toy we bought…
But they 𝘸𝘪𝘭𝘭 remember the ones we made together.
This craft started as a simple idea and turned into laughter, splashing, and one of those slow family moments I wish I could bottle up.

That's what I love most about these activities — it's never just about a toy or a craft.
It's about the connection.
The teamwork.
The time together.
And honestly, that's the part that matters most.

#TheDadLab #simplecrafts
I have a feeling my kids won't remember every toy we bought…
But they 𝘸𝘪𝘭𝘭 remember the ones we made together.
This craft started as a simple idea and turned into laughter, splashing, and one of those slow family moments I wish I could bottle up.
That's what I love most about these activities — it's never just about a toy or a craft.
It's about the connection.
The teamwork.
The time together.
And honestly, that's the part that matters most.
#TheDadLab #simplecrafts
AD | Took the boys to #BackToTheFuture and we walked out buzzing. The stage effects are wild (how is that even possible?) and the jokes really hit. Interval ice cream was non-negotiable, obviously.
And then the bonus: we got invited backstage, met Marty and Doc, and saw the DeLorean up close — unreal.
If you’re thinking of going, book ahead — tickets disappear fast.
AD | Took the boys to #BackToTheFuture and we walked out buzzing. The stage effects are wild (how is that even possible?) and the jokes really hit. Interval ice cream was non-negotiable, obviously.
And then the bonus: we got invited backstage, met Marty and Doc, and saw the DeLorean up close — unreal.
If you’re thinking of going, book ahead — tickets disappear fast.

Who is Sergei Urban’s audience?

Sergei Urban's audience is likely comprised of parents and caregivers in the GB region actively seeking engaging and educational content for their children. Their intent signals are strong, indicated by high engagement rates on both TikTok (2.64% ER) and Instagram (2.67% ER), which significantly surpass typical benchmarks for these platforms (TikTok ~3.0% ER, Instagram ~1.5% ER). This suggests a highly receptive and invested community, demonstrating a propensity for quality interaction and potential for high conversion on relevant family-focused products or services.

Which creators are similar to Sergei Urban?

If you're looking for creators like this, you'll find engaging family activities, educational experiments, and travel inspiration perfect for curious kids and parents alike.

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Eduardo Alvarez

Instagram @bestdad_ceo

This creator often posts videos about family life and activities. Many of their posts feature their children, highlighting moments like building forts, celebrating birthdays, and engaging in outdoor adventures such as boating and visiting space centres. The creator also shares content related to home life, including cooking, DIY projects, and shopping for gifts. Some videos showcase product reviews and promotions, particularly for household items and recreational equipment.

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