What kind of content does Edd Kimber make?
Edd Kimber offers a delectable journey into the world of chocolate baking, sharing intricate recipes and tutorials across TikTok and Instagram. His expertise shines through in elaborate cakes, tarts, and pastries, with a special focus on advanced techniques like tempering chocolate and the Tangzhong method. Brands seeking to connect with an engaged audience passionate about high-quality desserts will find a perfect partner in Edd's visually stunning and technically sound content.
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Who is Edd Kimber’s audience?
Edd Kimber's audience is likely comprised of passionate home bakers and dessert enthusiasts, primarily in the UK, seeking high-quality, visually appealing recipes and decorating techniques. Their intent signals are strong, indicated by exceptionally high engagement on Instagram (5.33% ER, significantly above benchmark) and a clear interest in detailed tutorials. While TikTok engagement is below benchmark (0.53% ER), the sheer follower count suggests broad reach. This audience values clear instruction, aesthetic presentation, and achievable baking projects, making them ideal for brands in the food, kitchenware, and lifestyle sectors.
Which creators are similar to Edd Kimber?
If you're looking for creators like this, you'll love bakers who share delicious chocolate recipes, detailed baking tutorials, and stunning dessert and pastry creations perfect for home bakers.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
Matt Adlard
TikTok @mattadlard · Instagram @mattadlard
This creator shares videos about baking and pastry. They explain the science behind various recipes, such as choux pastry, crème brûlée, and meringue desserts. The creator also demonstrates how to make specific bakes like donuts, cookies, cakes, and tarts, often referencing their book 'The Science of Baking'. They also feature collaborations with other chefs and bakers.
The Caketoonist
TikTok @thecaketoonist · Instagram @thecaketoonist
The creator shares videos about baking, often featuring recipes from their book, Bake Your Sweet Time. They experiment with various bakes, including cakes, biscuits, and shortbreads, sometimes using vintage recipes or making quick hacks. The creator also occasionally discusses personal experiences and shares book recommendations related to food and drink pairings.
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