What kind of content does Amy Underwood make?
Amy Underwood offers an unfiltered look into the world of heavy machinery on TikTok. Her videos highlight the impressive capabilities of excavators and diggers, often featuring brands like Steelwrist and Kramp. With a blend of technical demonstrations, behind-the-scenes glimpses of her work, and relatable industry humor, Amy brings the excitement of construction and earthmoving to life. She's also a familiar face at industry events, showcasing her deep engagement with the sector.
Are you a brand that’s partnered with Amy Underwood?
Verify your partnership
Who is Amy Underwood’s audience?
Amy Underwood's audience is likely comprised of construction professionals, heavy machinery enthusiasts, and DIYers interested in earthmoving projects. Their intent signals are strong, indicated by high engagement rates on TikTok (4.19% ER, significantly above the ~3.0% benchmark), suggesting a genuine interest in her content. This elevated engagement quality points to a receptive audience eager for detailed insights, operational tips, and behind-the-scenes looks at heavy machinery in action.
Which creators are similar to Amy Underwood?
If you're looking for creators like this creator, partner with those who showcase heavy machinery and earthmoving expertise for your construction and equipment brands.
The Digger Girl
Instagram @the_digger_girl
This creator posts videos about operating heavy machinery, such as diggers and excavators. They share content showing them working on construction sites, including tidying up and tree removal. The creator also features content related to their experiences at industry events and with new equipment. They highlight their passion for their work and showcase their involvement with various brands and collaborations within the construction industry.
Lloyd Peckham
TikTok @Bearded_excavation_uk · Instagram @bearded_excavation_uk
This creator posts videos about construction and excavation work. They share content showing the process of digging, drainage installations, and operating heavy machinery like excavators and trucks. The creator also features equipment reviews, such as work boots and hydraulic couplers, and occasionally posts about the challenges and daily life in the construction industry.
Liam Bryan
TikTok @diggerbry · Instagram @diggerbry
This creator shares videos of their life as an excavator operator, demonstrating tasks like laying tarmac and digging drainage. They also document their travels in a camper van across Europe, highlighting off-grid living. The creator has previously worked as an excavator operator in Australia and discusses different machinery attachments like tilt rotators.
Frequently asked questions
Sign in to view Amy Underwood's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Amy Underwood today
You can use Nutcake’s agentic tools for free. Sign up today to work with Amy Underwood on your creator campaign.