What kind of content does Amy Underwood make?
Amy Underwood brings the world of heavy machinery to life on TikTok, offering a unique look at the power and precision of excavators and diggers. Her videos highlight the capabilities of brands like Steelwrist and Kramp, often set against the backdrop of demanding construction and earthmoving projects. With a blend of technical showcases, relatable job humor, and insights from industry events like CONEXPO-CON/AGG, Amy provides an engaging and authentic perspective on the industry.
Are you a brand that’s partnered with Amy Underwood?
Verify your partnership
Who is Amy Underwood’s audience?
Amy Underwood's audience is likely comprised of construction professionals, heavy equipment enthusiasts, and individuals interested in industrial processes, primarily located in GB. Their engagement signals suggest a strong interest in the practical applications and visual spectacle of heavy machinery, with a high average engagement rate of 4.19% on TikTok, significantly exceeding benchmarks (TikTok ~3.0% ER). This indicates a highly receptive and dedicated community, offering excellent potential for sponsored content related to tools, safety equipment, or even educational courses within the construction sector.
Which creators are similar to Amy Underwood?
If you're looking for creators like this creator, partner with those who showcase heavy machinery, excavators, and earthmoving for construction and industrial audiences.
The Digger Girl
Instagram @the_digger_girl
This creator posts videos about operating heavy machinery, such as diggers and excavators. They share content showing them working on construction sites, including tidying up and tree removal. The creator also features content related to their experiences at industry events and with new equipment. They highlight their passion for their work and showcase their involvement with various brands and collaborations within the construction industry.
Lloyd Peckham
TikTok @Bearded_excavation_uk · Instagram @bearded_excavation_uk
This creator posts videos about construction and excavation work. They share content showing the process of digging, drainage installations, and operating heavy machinery like excavators and trucks. The creator also features equipment reviews, such as work boots and hydraulic couplers, and occasionally posts about the challenges and daily life in the construction industry.
Liam Bryan
TikTok @diggerbry · Instagram @diggerbry
This creator shares videos of their life as an excavator operator, demonstrating tasks like laying tarmac and digging drainage. They also document their travels in a camper van across Europe, highlighting off-grid living. The creator has previously worked as an excavator operator in Australia and discusses different machinery attachments like tilt rotators.
Frequently asked questions
Sign in to view Amy Underwood's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Amy Underwood today
You can use Nutcake’s agentic tools for free. Sign up today to work with Amy Underwood on your creator campaign.