What kind of content does summar make?
Summar crafts engaging short-form videos on TikTok, blending playful lip-sync performances with relatable everyday humor. Her content often features makeup mishaps and references popular music, including artists like Beabadoobee and Lana. With a lighthearted and authentic tone, Summar creates content that resonates with a broad audience.
Are you a brand that’s partnered with summar?
Verify your partnership
Who is summar’s audience?
Summar's audience is likely comprised of Gen Z and young millennials in the UK who engage with short-form, trend-driven content. Their intent signals suggest they are seeking lighthearted entertainment, relatable humor, and inspiration for makeup and music trends. With a TikTok engagement rate of 16.07%, which significantly surpasses benchmarks (TikTok ~3.0%), Summar's audience demonstrates exceptionally high engagement quality, indicating strong loyalty and active participation with her content.
Which creators are similar to summar?
If you're looking for creators like this creator, you'll love those who blend lip-sync magic with relatable everyday humor, perfect for makeup lovers who appreciate a good music reference.
J. Cally
TikTok @j.cally_ · Instagram @j.cally_
This creator posts videos featuring musical content, often including lyrics about relationships, personal struggles, and ambition. They also share content related to fashion and lifestyle, showcasing outfits and personal moments. Some videos feature direct address to the audience, discussing personal feelings and experiences.
Thecharmedgirl
TikTok @thecharmedgirl
This creator posts short videos that often feature comedic sketches and relatable situations. They also share content that touches on childhood memories and everyday observations. Some videos involve discussions about relationships and social commentary. The creator also uses trending sounds and music in their content.
Blue Viles
TikTok @blueviles
This creator posts videos featuring popular music clips and snippets from songs. They often include lyrics overlayed on screen. The content also features captions related to popular social media trends and engagement prompts, such as asking for comments and offering follow backs. Some videos include short clips of the creator speaking directly to the camera.
Frequently asked questions
Sign in to view summar's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with summar today
You can use Nutcake’s agentic tools for free. Sign up today to work with summar on your creator campaign.