What kind of content does Jessica Wileman make?
Jessica Wileman offers an authentic look into PhD student life on Instagram. She shares relatable insights into academic challenges, practical study tips, and personal reflections on navigating university. Her content also captures the broader university experience, from attending events to optimizing study spaces, alongside glimpses of her personal interests like skiing.
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Who is Jessica Wileman’s audience?
Jessica Wileman's audience is likely comprised of students and aspiring academics, primarily in the UK, seeking relatable content on university life and study strategies. Her strong Instagram engagement rate of 6.30% significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive community. This suggests her followers are actively seeking her advice, personal insights, and shared experiences, presenting a valuable opportunity for brands targeting the education or student lifestyle sectors.
Which creators are similar to Jessica Wileman?
If you're looking for creators like this creator, you'll find relatable content for students navigating university life, academic hurdles, and seeking practical study advice.
Katie Hutchinson
Instagram @phdwithkatie
This creator posts content about their journey pursuing a PhD at Oxford University. Their videos document the challenges and milestones of academic research, including study sessions, thesis writing, and exam preparation. They also share insights into student life, travel experiences during their studies, and reflections on their academic path.
Aku Sika
Instagram @sikainscience
This creator shares content about their journey as a PhD student in STEM. They discuss various aspects of academic life, including the 'publish or perish' system, funding their studies, and personal financial choices. The creator also touches on the challenges and realities of research, personal organisation using tools like Notion, and reflections on the academic process.
vi.typo
TikTok @vi.typo · Instagram @vi.typo
This creator posts content about studying and organisation, often featuring study tools and apps like iPads, Notion, and Kilonotes. They also share insights into their routines, such as morning study sessions and library visits. Additionally, the creator showcases room tours and desk setups, offering inspiration for aesthetic and organised spaces. They sometimes discuss academic subjects like biology and essay writing.
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