What kind of content does Steph Elswood make?
Steph Elswood offers an authentic and relatable look into the realities of new motherhood on Instagram. She shares practical advice on baby care and navigating the joys and challenges of raising a young child, while also focusing on her personal well-being through fitness and wellness. Steph also delights her audience with delicious plant-based recipes, making her a holistic lifestyle resource for modern parents.
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Who is Steph Elswood’s audience?
Steph Elswood's audience is likely comprised of new and expectant mothers, primarily in the UK, seeking practical advice and inspiration for plant-based living and holistic wellness during parenthood. Their intent signals are strong, indicated by a high engagement rate of 5.46% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%) and YouTube (~2.0%). This suggests a highly receptive and invested community, eager to consume and interact with content related to baby care, parenting tips, and healthy, plant-based recipes. The quality of engagement is therefore expected to be high, with potential for strong conversion on relevant product or service offerings.
Which creators are similar to Steph Elswood?
If you're looking for creators like this creator, you'll find inspiration for plant-based recipes, baby care, and wellness for new mothers navigating parenthood.
Lauren
TikTok @lifewithljj
This creator shares videos about their experiences as a mother to three children. Content includes day trips with the family, such as to Alton Towers, and focuses on the practicalities and realities of postpartum recovery, particularly after a C-section. They also share insights into everyday family life, including mealtime challenges with young children and the joys of celebrating milestones like birthdays and holidays. The creator also touches upon personal well-being, such as the benefits of Vitamin B12 supplements.
Georgie Diggins
Instagram @georgie.diggins
This creator shares content focused on the experiences of being a first-time mother. The videos feature relatable humour about newborn life, daily routines, and parenting challenges. Additionally, the creator documents outings in London and shares practical recommendations for baby products.
Holly Kay
Instagram @opalandmama
This creator posts content about family life, often featuring their children. Videos include day-to-day activities such as baking, caring for a newborn, and toddler moments. They also share product reviews and recommendations for baby and parenting items, alongside personal reflections on motherhood.
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