What kind of content does Steph make?
Steph offers an authentic glimpse into family life, celebrating milestones with her baby boy, Ralphie, and sharing everyday joys. Her feed also highlights a curated approach to personal style, focusing on sustainable fashion with neutral tones and offering practical styling advice. Brands can connect with Steph's engaged audience through relatable family moments and aspirational lifestyle content.
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Verify your partnershipWho is Steph’s audience?
Steph's audience on Nutcake is likely comprised of individuals interested in family-oriented content, particularly those with young children, and a strong leaning towards sustainable lifestyle choices and fashion. Their intent signals suggest they are seeking inspiration for parenting, ethical consumerism, and aspirational travel. With an impressive 9.51% engagement rate on Instagram, significantly exceeding benchmarks for platforms like TikTok (3.0%), Instagram (1.5%), and YouTube (2.0%), Steph's followers demonstrate a highly engaged and receptive community, indicating strong potential for conversion on sponsored content and product recommendations.
Which creators are similar to Steph?
If you're looking for creators like Steph, you'll find inspiration for stylish, sustainable family life and travel adventures with your little ones.
Emily Collins
Instagram @emilyxcollins_
This creator shares videos about fashion and styling. They often feature outfits from brands like Primark, H&M, and PrettyLittleThing, focusing on summer and holiday styles. The creator also shares personal moments, such as their children starting school and family time. Additionally, they provide tips on versatile styling and creating capsule wardrobes.
Sarah Gatie
TikTok @sarahxgatie · Instagram @sarahxgatie
The creator posts videos about attending live music events, including concerts by artists such as Coldplay, Sam Fender, and Oasis. They also share fashion content, featuring hauls from shops like Primark and outfit inspiration for different occasions. Additionally, the creator shares personal life moments, including travelling, experiences as a single mother, and reflections on personal growth and healing.
Vera UK Elegant Feminine Fashion
Instagram @newamazingjourneys
This creator posts fashion and travel content. Videos often showcase outfits, including reviews of specific clothing items and brands, with a focus on feminine and elegant styles. They also share experiences from travel destinations, highlighting sights and activities alongside outfit choices. The creator documents seasonal fashion, such as holiday outfits and summer styles, and also occasionally shares personal moments and reflections.
Frequently asked questions
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