What kind of content does Southerly Bower make?
Southerly Bower offers a relatable and authentic glimpse into daily life on TikTok and Instagram, blending family vlogs and routines with practical home organization and renovation tips. They also share engaging fashion hauls, with a focus on Primark finds, and provide styling advice. Beyond lifestyle content, Southerly Bower fosters an open dialogue about content creation, mental health, and personal experiences with PMDD, creating a supportive and informative space for their audience.
Are you a brand that’s partnered with Southerly Bower?
Verify your partnership
Who is Southerly Bower’s audience?
Southerly Bower's audience is likely comprised of individuals interested in lifestyle content, specifically home organization, fashion, and personal well-being, with a strong presence in the UK. Their high engagement rates (TikTok 5.94%, Instagram 6.00%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and loyal community. This suggests strong intent signals for product recommendations and brand partnerships within their niche, promising high-quality engagement and conversion potential.
Which creators are similar to Southerly Bower?
If you're looking for creators like this creator, you'll love their relatable daily vlogs, home organization tips, fashion hauls, and honest discussions on content creation and mental health.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Mia Pashley
TikTok @mia_pashley · Instagram @mia.pashley
This creator shares content focused on home renovation projects, particularly DIY enhancements for a country-style home. They also post 'get ready with me' videos, detailing makeup routines and outfit styling, often incorporating skincare and beauty product reviews. Additionally, the creator vlogs about their daily life, including cooking, grocery hauls, and routines, sometimes featuring their pets.
Laura Williams
TikTok @cleaning_at83 · Instagram @cleaning_at83
This creator shares content about their experiences as a mother, including daily routines and parenting challenges. They also post about shopping hauls, particularly featuring items from TikTok Shop, such as clothing, homeware, and beauty products. The creator discusses household organisation and personal motivation, sometimes relating it to experiences like weight loss or rearranging their bedroom. They also occasionally share about their children's interests, like K-pop.
Frequently asked questions
Sign in to view Southerly Bower's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Southerly Bower today
You can use Nutcake’s agentic tools for free. Sign up today to work with Southerly Bower on your creator campaign.