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Sophie Baker

This creator focuses on fashion and style content, frequently featuring try-on hauls from brands like Fashion Nova and Pepper Mayo. They document wardrobe overhauls, sharing the process of decluttering and rebuilding their clothing collection. The creator also shares beauty routines, such as 'get unready with me' videos, and experiments with different hairstyles, including mermaid waves and straightening techniques.

Where to find Sophie Baker

TikTok ·sophiejbaker
Followers328K
Avg views72K
Engagement0.1%
Sourced from public data
Instagram ·sophiejbaker
Followers776K
Avg views111
Engagement875.1%
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Sophie Baker make?

Sophie Baker offers a vibrant blend of fashion and beauty content, primarily on TikTok and Instagram. She excels at showcasing try-on hauls from popular brands, guiding followers through transformative wardrobe overhauls, and sharing relatable beauty routines and hairstyle tutorials. Her engaging style makes her a go-to source for trend-driven fashion inspiration and practical beauty tips.

Are you a brand that’s partnered with Sophie Baker?

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Which one?? 🥹 @Fashion Nova | 1st outfit: LA Washed Tee & On Track Wide Leg Woven Side Stripe Pant 💙 2nd outfit: Blake Layered Faux Leather Puffer Jacket & Cheyenne Cargo Jeans 🤎 AD #fashionnova #fashionnovahaul #ootd #outfitideas
Tonight’s fit 🤎 @PEPPERMAYO #peppermayo #ootn #outfitinspo #brownmaxidress
🤍
Wanted to do this for so long 🥹 #eyemazy #eyemazyamsterdam #amsterdam #eyephotograph

Who is Sophie Baker’s audience?

Sophie Baker's audience is likely comprised of style-conscious individuals in the UK seeking inspiration for fashion and beauty. Their intent signals are strong, evidenced by high engagement on Instagram (875.10% ER, significantly above benchmark) and a clear interest in her content, particularly try-on hauls and wardrobe overhauls. While TikTok engagement (0.10% ER) is below benchmark, the sheer follower count suggests broad reach. This audience is primed for product discovery and brand partnerships, especially those focused on accessible, aspirational fashion and beauty.

Which creators are similar to Sophie Baker?

If you're looking for creators like this creator, they're perfect for anyone seeking fresh fashion inspiration, style tips, and honest try-on hauls to refresh their wardrobe and beauty routines.

Frequently asked questions

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