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Sophie Baker

This creator focuses on fashion and style content, frequently featuring try-on hauls from brands like Fashion Nova and Pepper Mayo. They document wardrobe overhauls, sharing the process of decluttering and rebuilding their clothing collection. The creator also shares beauty routines, such as 'get unready with me' videos, and experiments with different hairstyles, including mermaid waves and straightening techniques.

Where to find Sophie Baker

TikTok ·sophiejbaker
Followers328K
Avg views72K
Engagement0.1%
Sourced from public data
Instagram ·sophiejbaker
Followers776K
Avg views111
Engagement875.1%
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Sophie Baker make?

Sophie Baker offers a vibrant and relatable take on fashion and beauty across TikTok and Instagram. She's known for her engaging try-on hauls, showcasing styles from popular brands, and takes followers along for satisfying wardrobe overhauls. Sophie also shares her favorite beauty routines and hair styling tips, making her a go-to for accessible and inspiring lifestyle content.

Are you a brand that’s partnered with Sophie Baker?

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Which one?? 🥹 @Fashion Nova | 1st outfit: LA Washed Tee & On Track Wide Leg Woven Side Stripe Pant 💙 2nd outfit: Blake Layered Faux Leather Puffer Jacket & Cheyenne Cargo Jeans 🤎 AD #fashionnova #fashionnovahaul #ootd #outfitideas
Tonight’s fit 🤎 @PEPPERMAYO #peppermayo #ootn #outfitinspo #brownmaxidress
🤍
Wanted to do this for so long 🥹 #eyemazy #eyemazyamsterdam #amsterdam #eyephotograph

Who is Sophie Baker’s audience?

Sophie Baker's audience is primarily interested in fashion and beauty content, with a strong focus on practical style advice like try-on hauls and wardrobe overhauls. Her exceptionally high Instagram engagement rate (875.10%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and interactive follower base. While her TikTok engagement is below benchmark (0.10% ER vs. TikTok ~3.0% ER), the overall audience demonstrates a clear intent to discover and engage with style-related content, suggesting strong potential for brand partnerships in the fashion and beauty sectors.

Which creators are similar to Sophie Baker?

If you're looking for creators like this creator, you'll love their try-on hauls and wardrobe overhauls that inspire fresh style and beauty routines.

Frequently asked questions

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