What kind of content does Jess make?
Jess shares a passion for all things natural, vegan, and conscious skincare on Instagram. Their feed features nourishing face oils, cleansers, and body scrubs, with a focus on organic ingredients and sustainable practices. Jess also guides followers through holistic facial treatments like lymphatic massage and breathwork, promoting self-care rituals that connect us to nature and support our skin's natural barrier.
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Who is Jess’s audience?
Jess's audience is likely comprised of individuals interested in conscious consumerism, particularly within the beauty and wellness space, with a strong leaning towards ethical and sustainable choices. Their intent signals are clear: they are actively seeking information and recommendations on vegan, natural, and holistic beauty products and practices. While Jess's current Instagram engagement rate of 1.39% is slightly below the benchmark (1.5%), this indicates a potential opportunity for growth and deeper audience connection through targeted content and community building on Nutcake.
Which creators are similar to Jess?
If you're looking for creators like Jess, you'll love discovering those who champion vegan skincare, holistic beauty, and sustainable self-care rituals with natural ingredients.
Perl Cosmetics
TikTok @perlcosmetics · Instagram @perlcosmetics
The creator makes videos about beauty and skincare products, including reviews of lip oils, lash serums, cleansing balms, face masks, and hair oils. They often share personal experiences with these products and discuss their effectiveness and ingredients. The content also includes updates about product development and restocks. Their videos target viewers interested in natural, effective beauty solutions.
Ruff Stuff Bodycare TM
Instagram @ruffstuffscrub
This creator posts content about skincare, focusing on their natural, vegan, and cruelty-free body scrubs and oils. They highlight the benefits of exfoliation and hydration for achieving soft, glowing skin, particularly during different seasons or after activities like exercise. The creator also shares insights into their brand's identity, emphasising their colourful packaging and handmade, natural formulations developed by an experienced therapist.
KATIE
Instagram @skulpt.aesthetics
This creator posts content focused on skincare and beauty treatments, particularly facials and lash services. They share behind-the-scenes looks at treatments like microneedling, explain the benefits of various procedures, and offer tips on at-home skincare routines. The content also includes product unboxings, reviews, and advice on common skincare mistakes. Additionally, they share updates on their beauty business, client feedback, and personal self-care practices.
Frequently asked questions
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