What kind of content does Sofia make?
Sofia brings a fresh, approachable vibe to home decor and styling on TikTok. She shares engaging shopping hauls from popular retailers, offering viewers a peek at the latest homeware finds. Sofia also documents her inspiring patio makeover projects, from furniture assembly to final styling touches, and shares practical, pet-friendly solutions for a happy home.
Are you a brand that’s partnered with Sofia?
Verify your partnership
Who is Sofia’s audience?
Sofia's audience is likely comprised of individuals interested in home styling, shopping for home goods, and creating pet-friendly living spaces, primarily within the UK. Their engagement signals suggest a strong interest in practical advice and inspiration, as evidenced by her high TikTok engagement rate of 9.16%, significantly exceeding benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%). This elevated engagement indicates a highly receptive and active community, suggesting that content directly related to her core themes will likely perform exceptionally well and foster strong brand loyalty.
Which creators are similar to Sofia?
If you're looking for creators like this creator, you'll find inspiration for stylish, pet-friendly home decor and shopping hauls perfect for refreshing your living spaces.
Chloe Rose
Instagram @allchloehome
This creator posts videos about home decor, gardening and cooking. They share tips on interior design, including paint colours and furniture choices. The content also features recipes and cooking demonstrations, often recreating meals or celebrating special occasions at home. Additionally, they share updates on their garden, including seasonal planting and outdoor dining setups.
Lucy Heywood
Instagram @wheretheheywoodslive
This creator posts videos about home renovation and interior design projects. They share their experiences with DIY tasks, including painting furniture, tiling bathrooms, and upcycling items. The creator also documents their home organisation efforts and shares tips for creating a cosy living space. They frequently feature home accessory hauls and discuss their journey with a house renovation.
emsteers em
TikTok @emsteers
This creator posts videos about home purchases and decor, focusing on furniture like sofas and dining sets, as well as smaller homeware items such as glasses and utensils. They document the process of buying a new house, including site visits and 'demo days' where they learn how appliances work. The creator also shares personal life updates, including moments with friends and their cat, and occasionally features fashion and beauty content.
Frequently asked questions
Sign in to view Sofia's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Sofia today
You can use Nutcake’s agentic tools for free. Sign up today to work with Sofia on your creator campaign.