What kind of content does V make?
V shares authentic makeup and skincare routines on Instagram, focusing on natural looks and morning prep. Their tutorials are infused with a warm, encouraging tone that champions self-love and self-care, especially around key moments like Valentine's Day. V also actively fosters a supportive community, highlighting the importance of small creators and encouraging engagement.
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Who is V’s audience?
V's audience is likely comprised of individuals interested in beauty, personal care, and self-improvement, primarily from the UK. Their high Instagram engagement rate (4.85%) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a highly receptive and interactive follower base. This suggests strong intent signals for makeup and skincare tutorials, as well as content focused on self-care routines. The quality of engagement is demonstrably high, pointing to a valuable audience for brands seeking authentic connection and product interest within the beauty and wellness space.
Which creators are similar to V?
If you're looking for creators like V, you'll love discovering makeup and skincare gurus who share their routines, tutorials, and self-care tips for a glow-up.
Anouska Bloom
Instagram @byanouska_
The creator consistently produces content focused on makeup tutorials and beauty advice. They demonstrate a variety of looks, including natural "sunkissed" styles, quick five-minute routines, and detailed glam makeup for special events and holidays. Their videos often feature specific techniques for eyes, such as soft glam, and detailed steps for achieving fuller-looking lips. Beyond makeup, the creator also shares skincare preparation routines, product recommendations, and 'Get Ready With Me' content that includes self-care and morning wellness. They also showcase examples of their professional makeup artistry for beauty campaigns.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
Olivia
TikTok @olafflee · Instagram @olafflee
This creator posts videos about makeup and skincare routines, often featuring ASMR elements. They share 'get ready with me' content for different occasions, showcasing various beauty products. The creator also shares lifestyle vlogs, fashion hauls, and haircare tips. They occasionally feature collaborations and sponsored content, highlighting specific brands and products.
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