What kind of content does Issy make?
Issy shares authentic vlogs on TikTok, offering a glimpse into her university life and creative pursuits. Her content features engaging DIY and craft projects, from handmade notebooks to festive holiday decorations, alongside relatable study sessions and lifestyle moments. Issy's warm and personal approach makes her a go-to for brands seeking to connect with a young, creative audience interested in everyday inspiration.
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Who is Issy’s audience?
Issy's audience is likely comprised of young adults and students in the UK interested in relatable lifestyle content, practical DIY projects, and university experiences. Their high TikTok engagement rate of 16.15% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for driving conversions on Nutcake, as followers are actively seeking inspiration and likely to engage with sponsored content or product recommendations related to crafts, study, and daily life.
Which creators are similar to Issy?
If you're looking for creators like this creator, you'll find relatable university vlogs, inspiring DIY crafts, and authentic lifestyle content perfect for students and hobbyists alike.
becca watson
TikTok @beccamariawatson
This creator posts videos about their daily life, including personal events like their wedding and honeymoon in Bali. They also share content related to seasonal changes, such as autumn mornings and the coming of autumn. The creator features food diaries, showing a variety of meals they enjoy, and highlights personal experiences like getting permanent bracelets and trying new hairstyles. They also share unboxing videos and express excitement for events like advent calendars and Christmas baking.
charlotte
TikTok @skinny_chip
This creator shares videos about their daily life, including getting ready routines and birthday celebrations. They also showcase fashion content, sharing outfit inspiration and styling tips, sometimes featuring vintage items. Other videos involve hobbies like bullet journaling, sewing, and decorating their journal with stickers. They also post about shopping experiences and their passion for certain topics.
Emily Percival
TikTok @emilypercival
This creator shares videos about their life as a university student, covering topics such as daily routines, academic challenges, and social events. They document their experiences with university studies, including lectures, assignments, and dissertation writing. The creator also shares lifestyle content, including makeup tutorials, 'what I eat in a day' videos, and fitness activities like Pilates. Additionally, they post about their work in hospitality, detailing customer interactions and behind-the-scenes moments.
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