What kind of content does Shara make?
Shara crafts delicious, approachable recipes, with a special knack for British comfort food and simple weeknight meals. On Instagram, she shares everything from classic roast chicken to innovative air fryer hacks. Beyond the kitchen, Shara offers candid restaurant reviews, highlighting her experiences at spots like Da Terra and Kaizen Eatery, making her a go-to for food inspiration and dining advice.
Are you a brand that’s partnered with Shara?
Verify your partnershipWho is Shara’s audience?
Shara's audience is likely comprised of UK-based individuals interested in accessible, home-style cooking, particularly British comfort food. Their intent signals are strong, indicated by a high engagement rate (28.59% on Instagram) significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly invested community actively seeking Shara's recipe tutorials, restaurant recommendations, and practical cooking advice. The quality of engagement is therefore expected to be high, with a strong propensity for interaction and potential conversion to paid content or affiliate offers.
Which creators are similar to Shara?
If you're looking for creators like this creator, you'll find delicious British comfort food recipes, easy meal ideas, and honest restaurant reviews perfect for home cooks and foodies alike.
Danielle & Adam
Instagram @girlcooksboybakes
This creator shares recipes and cooking demonstrations, focusing on simple and accessible dishes. They often highlight one-pot meals, slow cooker recipes, and air fryer techniques. Many of their videos feature comfort food classics like ragu, chicken and rice, and jacket potatoes, as well as baked goods such as apple crumble.
Daniel John
Instagram @daniel_johneats
This creator shares recipes for home cooking and highlights places to eat. Their content often focuses on brunch dishes, comfort food, and meals that use leftovers. They provide step-by-step instructions for dishes like creamy chicken vodka pasta, loaded hash browns, and various toast toppings. The creator also shares reviews of food products and experiences at food events.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Frequently asked questions
Sign in to view Shara's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Shara today
You can use Nutcake’s agentic tools for free. Sign up today to work with Shara on your creator campaign.