What kind of content does Selina make?
Selina offers in-depth reviews and unboxing videos across the beauty spectrum, from luxury perfumes to everyday skincare. On Instagram, she breaks down product features, application techniques, and performance for makeup, haircare, and fragrance. Her content is ideal for brands seeking authentic, detailed insights into how products address specific consumer concerns like dry skin or frizzy hair.
Are you a brand that’s partnered with Selina?
Verify your partnership
Who is Selina’s audience?
Selina's audience is likely composed of beauty enthusiasts in the UK actively seeking authentic product recommendations and reviews. Their high engagement rate (109.36% ER) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and loyal community. This suggests strong intent signals for purchasing decisions driven by Selina's content, promising high-quality engagement and potential for brand partnerships.
Which creators are similar to Selina?
If you're looking for creators like Selina, you'll find beauty enthusiasts who love honest reviews and unboxing experiences, perfect for anyone seeking their next holy grail product.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Karina Hidalgo
Instagram @karinahidalgo
This creator posts videos about beauty products. They share reviews and tutorials for makeup items such as mascaras, eyebrow products, and concealers. The creator also discusses and showcases fragrances, often highlighting brands that offer cruelty-free and vegan options. They have featured specific perfume scents and provided discount codes for viewers.
Frequently asked questions
Sign in to view Selina's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Selina today
You can use Nutcake’s agentic tools for free. Sign up today to work with Selina on your creator campaign.