What kind of content does Steph Johnson make?
Steph Johnson offers a refreshingly honest and humorous take on the realities of modern motherhood and domestic life. Through her relatable Instagram content, she dives into the everyday challenges of parenting, laundry mishaps, and even the epic battle against limescale. Brands will appreciate her authentic voice as she also shares insightful reviews of household items and her take on popular culture.
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Who is Steph Johnson’s audience?
Steph Johnson's audience is likely comprised of parents, primarily mothers in the UK, seeking relatable content around daily life, motherhood, and household management. Their intent signals suggest they are looking for practical tips, shared experiences, and lighthearted content that resonates with their own domestic routines. With an engagement rate of 2.27% on Instagram, which is above the benchmark of 1.5%, Steph's audience demonstrates a strong connection and active participation with her content, indicating high-quality engagement and potential for brand loyalty.
Which creators are similar to Steph Johnson?
If you're looking for creators like this creator, you'll find relatable content about motherhood, domestic chores, and parenting perfect for busy households.
Amanda Manse
TikTok @amanda.manse
This creator shares videos about everyday life as a mum, often focusing on relatable parenting moments and the chaos that comes with it. They also post about self-care routines, wellness tips, and occasionally share product recommendations they have discovered. Some content touches on cleaning and organisation, as well as beauty and makeup finds.
Claire Warren
TikTok @mykindamum · Instagram @mykindamum
This creator shares relatable content about the challenges and joys of motherhood. Their videos often touch on the mental load, parenting humour, and the unique experiences of raising children as a millennial mum. They also share insights into maintaining friendships and personal well-being amidst the demands of family life.
Laura Williams
TikTok @cleaning_at83 · Instagram @cleaning_at83
This creator shares content about their experiences as a mother, including daily routines and parenting challenges. They also post about shopping hauls, particularly featuring items from TikTok Shop, such as clothing, homeware, and beauty products. The creator discusses household organisation and personal motivation, sometimes relating it to experiences like weight loss or rearranging their bedroom. They also occasionally share about their children's interests, like K-pop.
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