What kind of content does School of Scent make?
School of Scent offers in-depth fragrance reviews and recommendations, specializing in men's colognes. Their TikTok and Instagram content breaks down popular designer scents, niche fragrances, and affordable Middle Eastern alternatives, often comparing originals to dupes. Brands can expect engaging content that guides consumers on what to buy, what to avoid, and ranks scents based on performance and appeal.
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Who is School of Scent’s audience?
School of Scent's audience is likely composed of fragrance enthusiasts, primarily men seeking cologne recommendations and dupes, as well as those interested in niche fragrances. Their high engagement rates, particularly on Instagram (7.00% ER, significantly above benchmark), suggest a highly dedicated and interactive community. This indicates strong potential for brand partnerships seeking to reach a passionate and responsive consumer base within the fragrance market.
Which creators are similar to School of Scent?
If you're looking for creators like this creator, you'll love discovering new scents, cologne recommendations, and affordable fragrance dupes for every occasion.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
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