What kind of content does School of Scent make?
School of Scent crafts engaging TikTok and Instagram content dedicated to the world of fragrance, with a special focus on men's colognes. They dive deep into popular designer scents, explore the unique realm of niche fragrances, and break down Middle Eastern alternatives that mimic popular originals. Expect honest reviews, direct comparisons of scents and their dupes, and clear recommendations on what to buy and what to skip, all delivered with an approachable and informative tone.
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Who is School of Scent’s audience?
School of Scent's audience is highly engaged, demonstrating significant interest in fragrance discovery and purchasing. Their strong performance on Instagram (7.00% ER, well above benchmark) suggests a dedicated community actively seeking recommendations and reviews for men's cologne, niche fragrances, and dupes. This audience likely consists of individuals passionate about scent, looking for expert advice to inform their buying decisions and explore new olfactory experiences. Their high engagement signals a strong potential for conversion on sponsored content or affiliate partnerships related to fragrance products.
Which creators are similar to School of Scent?
If you're looking for creators like this creator, you'll love discovering new scents and finding affordable dupes for designer fragrances.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
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