What kind of content does Scent by Jonny make?
Scent by Jonny offers in-depth fragrance reviews and comparisons on TikTok, dissecting scent profiles, longevity, and value. Jonny frequently highlights affordable dupes for designer and niche perfumes, making luxury scents accessible. His content also includes personalized recommendations for various occasions and seasons, drawing from his own experiences creating custom fragrances.
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Who is Scent by Jonny’s audience?
Scent by Jonny's audience is likely comprised of fragrance enthusiasts and budget-conscious consumers actively seeking new scents and value. Their high TikTok engagement rate (10.59% ER, significantly above benchmarks like TikTok's ~3.0%) signals a highly receptive and interactive community. This suggests viewers are not just passively consuming content but are deeply interested in Jonny's detailed reviews, comparisons, and dupe recommendations, indicating a strong potential for conversion on sponsored products or affiliate links.
Which creators are similar to Scent by Jonny?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking in-depth fragrance reviews, affordable perfume dupes, and detailed cologne analysis.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Thomas
TikTok @tatkjoy
This creator posts reviews of various fragrances, including those from designer brands and high-street retailers. They discuss the notes and suitability of different scents, often highlighting affordable options and dupes. The creator also shares their favourite fragrance discovery sets and everyday scents they carry. Topics include seasonal fragrances, men's fragrances, and comparisons to popular perfumes.
The Average Knows
TikTok @theaverageknows
This creator posts content about fragrances. They discuss different perfume types, including oud and niche scents. They also share recommendations for strong fragrances and engage their audience with quizzes about specific perfume lines. The creator also plans to give away perfumes to their followers.
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