What kind of content does Sarah Butler make?
Sarah Butler brings her passion for delicious and practical cooking to life on Instagram. Her content centers on accessible recipes, often drawn from her popular cookbooks, with a focus on meal prep, budget-friendly meals, and minimizing food waste. Brands will appreciate her engaging demonstrations and her commitment to supporting local causes, making her an ideal partner for showcasing products like Connacht Gold dairy and quality cookware.
Are you a brand that’s partnered with Sarah Butler?
Verify your partnership
Who is Sarah Butler’s audience?
Sarah Butler's audience is likely comprised of home cooks and individuals interested in practical, sustainable food solutions, primarily in the UK. Their intent signals are strong, indicated by an Instagram engagement rate of 1.30%, which, while slightly below the platform benchmark of 1.5%, suggests a dedicated following actively seeking recipe inspiration and meal prep advice. This audience is likely to engage with content related to reducing food waste and purchasing her cookbooks, indicating a high potential for conversion on Nutcake.
Which creators are similar to Sarah Butler?
If you're looking for creators like this creator, you'll love those who share delicious recipes, practical meal prep tips, and innovative ways to reduce food waste in your kitchen.
Chris Collins
TikTok @dontgobaconmyheart_ · Instagram @dontgobaconmyheart_
This creator shares recipes for a variety of dishes, often focusing on comfort food and quick weeknight meals. They frequently demonstrate how to prepare chicken dishes, pasta, and hearty pies. The creator also shares recipes for popular items like fish and chips and steak, often highlighting simple ingredients and achievable cooking methods.
Sam Holland
Instagram @samholland1999
This creator shares videos about cooking and food. They explore different cuisines, from Sardinian dishes to pizzas and burritos. They also demonstrate how to make comfort food like fish pie and ragu, and offer recipes for quick meals and healthy treats. Many videos feature collaborations with other chefs and creators.
Clodagh McKenna
Instagram @clodagh_mckenna
This creator shares recipes for home cooking, often focusing on healthy and nourishing meals. They demonstrate how to prepare dishes such as lentil stew, chicken casserole, and various soups and juices. The content also includes tutorials on topics like preparing oysters, cleaning wooden boards, and making homemade bread. Additionally, the creator occasionally posts about their farm and seasonal produce.
Frequently asked questions
Sign in to view Sarah Butler's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Sarah Butler today
You can use Nutcake’s agentic tools for free. Sign up today to work with Sarah Butler on your creator campaign.