What kind of content does Sam Johns make?
Sam Johns is a West Midlands-based tattoo artist who shares expert advice and behind-the-scenes glimpses of their craft on TikTok and Instagram. Their content delves into practical tattoo tips, from choosing your first placement to selecting the right artist, alongside showcasing impressive horror-themed designs and intricate sleeve work. Sam also offers candid insights into client interactions and the realities of social media.
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Who is Sam Johns’s audience?
Sam Johns' audience is likely composed of individuals actively seeking tattoo inspiration, advice, and insights into the tattoo process, particularly those interested in horror aesthetics and sleeve designs. Their high TikTok engagement rate (9.18%, significantly above benchmark) suggests a highly receptive and interactive community, indicating strong potential for product adoption and campaign success. The Instagram performance aligns with benchmarks, suggesting a stable, albeit less explosive, audience. This creator's followers demonstrate clear intent signals through their engagement with tattoo-specific content, pointing towards a valuable audience for brands in the tattoo, art, and lifestyle sectors.
Which creators are similar to Sam Johns?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in unique tattoo advice, spine-chilling horror designs, and captivating client stories from talented artists.
RaggaTipps
Instagram @raggatipps
This creator focuses on tattoo artistry, showcasing a variety of styles including black and grey, illustrative, anime-inspired, and nature themes. They frequently post about their tattoo designs, client work such as sleeves and cover-ups, and personal art projects. The creator also shares content related to nature, such as growing mushrooms and wildlife, and has released a colouring book featuring British wildlife.
Frankie
Instagram @frankyballerini
This creator posts videos showcasing various tattoo designs and their application. Their content primarily features colourful and blackwork tattoos, often in neo-traditional and illustrative styles. Common subjects include animals, particularly insects like moths, butterflies, and beetles, as well as cats and other creatures. They also create tattoos inspired by pop culture, gaming, and sometimes incorporate cute, kawaii, or pastel aesthetics, alongside more surreal or 'witchy' themes. The creator shares both custom designs and pre-drawn 'flash' available for clients.
Jammy Dodged
TikTok @jammydodged · Instagram @jammydodged
This creator posts videos primarily about tattoos and their experiences as a tattoo artist. They often share insights into the tattooing process, client interactions, and thoughts on tattoo artistry. The creator also occasionally shares content related to Irish culture, food, and personal experiences, such as attending concerts. Some videos address common questions or misconceptions within the tattoo community.
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