What kind of content does Sam Phillips make?
Sam Phillips offers an authentic look into her life as a new mother, sharing relatable daily vlogs and navigating the joys and challenges of parenting. Beyond the family focus, she documents her impressive fitness journey, from training for half marathons to competing in events like the Turf Games. Brands can connect with Sam's engaged audience through her candid storytelling on TikTok and Instagram.
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Who is Sam Phillips’s audience?
Sam Phillips' audience is likely comprised of new and expectant mothers in GB seeking relatable content on fitness, running, and daily parenting experiences. High engagement rates on both TikTok (8.62%) and Instagram (18.28%), significantly exceeding platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), signal strong audience loyalty and active participation. This indicates a highly receptive and invested community, suggesting excellent potential for brand partnerships focused on maternal wellness, fitness gear, or family-oriented products.
Which creators are similar to Sam Phillips?
If you're looking for creators like Sam Phillips, you'll find relatable new moms sharing fitness journeys and daily vlogs about parenting and running.
Emily Atkins
TikTok @emilyjadefit · Instagram @emilyjadefit
This creator focuses on their postpartum fitness journey, sharing advice and personal experiences. They discuss the importance of pelvic floor and core strength during and after pregnancy. The creator also shares workout routines, tips for staying active with a baby, and motivational content about body confidence and recovery. They advocate for women's health and wellbeing throughout the pregnancy and postpartum stages.
Ashleigh Tillett
TikTok @ashleightillettx
This creator shares content about their life as a mother of two. They post about their fitness journey, including running and calorie counting, as well as their experiences with pregnancy and postpartum recovery. The creator also shares videos about their children, including nap times and milestones, and general lifestyle content related to family life and the holiday season.
Lisa
TikTok @raisingheaven
This creator shares videos about everyday life, focusing on motherhood and personal experiences. They often discuss topics like managing household storage solutions and the realities of parenting toddlers. The creator also shares insights into their fitness journey, including the use of treadmills for daily step goals and their personal experience with running for mental well-being. They also touch upon the humorous aspects of mum life.
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