What kind of content does SAM make?
SAM offers authentic product reviews across TikTok, showcasing everything from beauty essentials like a Laura Mercier makeup trio to stylish fashion finds such as a Kaiia The Label two-piece set. Their content also delves into practical home decor and kitchenware, often sharing where to snag these items. SAM’s relatable, down-to-earth approach makes them a go-to source for discovering must-have purchases.
Are you a brand that’s partnered with SAM?
Verify your partnershipWho is SAM’s audience?
SAM's audience is likely composed of UK-based consumers interested in discovering and purchasing trending lifestyle products, particularly in beauty, fashion, and home decor, driven by impulse buys. Their intent signals are strong, as evidenced by the "tiktokmademebuylt" keyword, suggesting a propensity to act on recommendations. While SAM's current TikTok engagement rate of 1.39% is slightly below the platform benchmark of ~3.0%, this indicates potential for growth and optimization to further convert engaged viewers into active buyers.
Which creators are similar to SAM?
If you're looking for creators like this creator, you'll find them perfect for brands seeking authentic product reviews across beauty, home decor, and fashion, especially those targeting TikTok trends.
ShopWithLeigh
TikTok @shopwithleigh31
This creator shares videos featuring a range of products, often highlighting items they recommend buying. Their content includes reviews of protein snacks and drinks, alongside demonstrations of cleaning products like upholstery cleaner. They also showcase fashion items such as women's jackets and accessories like glitter. Additionally, the creator shares insights into children's products, including healthy food options and themed meal ideas for kids. Some videos also focus on beauty and hair products, featuring items like hair styling kits and perfumes.
Natalia
TikTok @natikarolaa
This creator shares videos featuring a variety of products they have discovered and purchased, often highlighting items bought through TikTok's shopping features. Their content includes reviews and demonstrations of beauty products such as skincare, makeup, and hair growth treatments. They also showcase fashion items like loungewear sets and occasionally share nostalgic music clips. Many of their videos focus on items they recommend buying, often using hashtags like #tiktokmademebuylt and #spotlightfinds.
Jade-
TikTok @_jadegxxx
This creator shares videos featuring shopping hauls from various online and physical stores. They often try out new beauty products, such as hair treatments, makeup, and hair curlers, sharing their initial impressions. The creator also showcases homeware items, including kitchen gadgets and decorative pieces for occasions like Valentine's Day. They frequently feature clothing, particularly loungewear, and use the hashtag #tiktokmademebuyit to highlight purchased items.
Frequently asked questions
Sign in to view SAM's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with SAM today
You can use Nutcake’s agentic tools for free. Sign up today to work with SAM on your creator campaign.