What kind of content does Samantha Phillips make?
Samantha Phillips offers an inside look at the world of women's rugby, sharing dynamic content from training sessions and intense game days to the crucial recovery process. Beyond the pitch, she invites followers into her vibrant lifestyle, showcasing fun outings with friends and relaxed moments at the beer garden. Her engaging TikTok and Instagram posts blend athletic dedication with relatable social experiences, offering a unique perspective for brands looking to connect with sports and lifestyle audiences.
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Who is Samantha Phillips’s audience?
Samantha Phillips' audience is likely comprised of individuals interested in women's rugby, athletic training, and sports lifestyle content. Her strong engagement rate on TikTok (6.99%, significantly above the ~3.0% benchmark) suggests a highly receptive and active follower base, indicating strong potential for campaign success. The Instagram ER (2.12%) also performs well above the ~1.5% benchmark, signaling a dedicated community eager for authentic athlete-driven content. This audience demonstrates clear intent signals for sports-related products, training advice, and aspirational lifestyle brands.
Which creators are similar to Samantha Phillips?
If you're looking for creators like this creator, target audiences interested in women's rugby, athletic training, and inspiring sports lifestyle content.
Sam Simpson
TikTok @samsimpsonx · Instagram @samsimpsonx
The creator posts content related to rugby league, often sharing insights from media days and training sessions. They also document their experiences playing rugby internationally, including in warm climates. The creator also shares personal life updates, such as engagement news and celebrations for loved ones. Additionally, they have posted videos showcasing past athletic achievements in gymnastics and participation in music festivals and other sporting events.
Ellie Boatman
TikTok @ellieboatman · Instagram @ellieboatman_
This creator often shares content related to their experiences as a professional athlete, discussing training, injuries, and the importance of rest days. They also frequently post about their personal life, including memories of their mother, who passed away after a battle with cancer. Their content touches on themes of grief, mental health, and resilience, often drawing parallels between overcoming personal challenges and the discipline of sport. The creator also shares moments with their dog and discusses everyday life experiences.
Lizzie Musa
TikTok @ruckstarlizzie_ · Instagram @ruckstarlizzie
This creator posts content primarily about rugby, focusing on the women's game. They share insights into different rugby codes, such as Rugby Union and Rugby League, and discuss player performances and events like the Women's Rugby World Cup. The creator also touches on related topics, including sports equipment, lifestyle aspects of athletes, and the growth of rugby in different countries. Some videos feature their pet tortoise and discuss sponsorship collaborations.
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