What kind of content does SALT make?
SALT offers a curated look into the world of architecture and interior design, primarily through their Instagram. They spotlight impressive residential, commercial, and renovation projects across London and Scotland, celebrating the work of various design studios. Expect to see stunning new builds, extensions, and updated spaces, often accompanied by news of industry awards and publication features. SALT also provides valuable business insights, sharing updates on client partnerships and team growth.
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Who is SALT’s audience?
SALT's audience is likely comprised of design enthusiasts, aspiring architects, and industry professionals interested in high-caliber projects and business insights. Their strong Instagram engagement rate of 5.43% significantly surpasses benchmarks for platforms like Instagram (~1.5% ER) and YouTube (~2.0% ER), indicating a highly receptive and invested community. This suggests their followers actively seek inspiration, value expert opinions, and are likely to engage with premium content, including detailed project breakdowns and industry news.
Which creators are similar to SALT?
If you're looking for creators like this creator, you'll find them perfect for showcasing innovative architectural and interior design projects, celebrating industry achievements, and sharing valuable business insights.
Merve Iscan
Instagram @merve_studioruum
This creator shares insights into interior design and architecture. They discuss topics such as home renovation tips, the importance of lighting, and how to improve interior spaces with simple upgrades. The creator also explores the evolution of architecture, comparing historical styles with modern design. Additionally, they offer advice for aspiring interior designers and touch upon future trends in the architecture industry.
Design by UBER
Instagram @designbyuber
This creator shares content related to interior design and architecture. They showcase completed projects, including residential homes and commercial spaces, highlighting details like bespoke furniture, fabric schemes, and material choices. The creator also shares insights from design exhibitions and industry events attended in various international locations.
The Luxury Home Show
TikTok @theluxuryhomeshow
This creator showcases luxurious homes and apartments, often featuring high-end design and unique amenities. The content includes tours of properties in various locations, such as London, Dubai, and California, highlighting features like private pools, home cinemas, and impressive architecture. The creator also shares insights on interior design and interviews with professionals in the field, discussing topics like confidence in business and personal home design choices.
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