What kind of content does Lizzie Musa make?
Lizzie Musa offers a vibrant look into the world of women's rugby across TikTok and Instagram. Her content dives deep into Rugby Union and Rugby League, covering everything from player spotlights to major events like the Women's Rugby World Cup. Lizzie also explores the broader rugby ecosystem, including gear, athlete lifestyles, and global growth, all delivered with an engaging and approachable tone.
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Who is Lizzie Musa’s audience?
Lizzie Musa's audience is likely comprised of passionate rugby fans, with a strong emphasis on women's rugby, given her content keywords. Their intent signals are high, as evidenced by exceptionally strong engagement rates: 7.59% on TikTok (well above the ~3.0% benchmark) and a remarkable 15.90% on Instagram (significantly exceeding the ~1.5% benchmark). This indicates a highly engaged community actively seeking and interacting with her content, suggesting a valuable audience for brands in the sports apparel, betting, or sports media sectors.
Which creators are similar to Lizzie Musa?
If you're looking for creators like Lizzie Musa, target brands aiming to reach passionate rugby fans, especially those interested in women's rugby and major tournaments.
Zoe Evans
TikTok @zoerevans · Instagram @zoerevans
This creator posts content about women's rugby, often featuring Leicester Tigers. Their videos cover topics such as new kits, training, and recovery from injuries, including shoulder surgery. They also share updates on their personal comeback journey within the sport. The creator has also posted content related to the Six Nations Rugby tournament and the Dubai 7s.
Rugby with Amy
TikTok @rugbywithamy · Instagram @rugbywithamy
This creator posts content about a variety of topics, including rugby matches and experiences. They share updates about attending games, travelling to international fixtures, and participating in rugby-related events. The creator also discusses personal experiences, such as dealing with hearing loss and trying new activities like snowboarding. Additionally, they occasionally share content related to travel and partnerships with brands.
RugbyPass
TikTok @rugbypass · Instagram @rugbypass
This creator posts videos about rugby. Content includes analysis of matches, player highlights, and explanations of rugby rules and incidents. They also cover significant moments in rugby history and discuss player performances. The videos often focus on international matches and prominent players within the sport.
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