What kind of content does Ruby Thompstone make?
Ruby Thompstone offers an authentic look into her family life, sharing relatable "mum life" moments and "day in my life" vlogs on TikTok and Instagram. Her content beautifully captures everyday adventures with her children, alongside personal experiences and stylish "OOTD" fashion posts. Brands will appreciate her warm, genuine approach to showcasing family-centric content.
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Who is Ruby Thompstone’s audience?
Ruby Thompstone's audience is likely comprised of parents and individuals interested in relatable family content, domestic lifestyle, and accessible fashion. Her exceptionally high TikTok engagement rate (7.76%, significantly above the ~3.0% benchmark) suggests a highly receptive and interactive community, indicating strong potential for campaign success on that platform. Conversely, her Instagram engagement (0.04%, well below the ~1.5% benchmark) signals a less active follower base there, suggesting a need for platform-specific content strategies or a focus on higher-performing channels.
Which creators are similar to Ruby Thompstone?
If you're looking for creators like this creator, you'll love relatable content about family life, mum life, and everyday adventures with children.
Lauren Pack
Instagram @lauren__pack
This creator shares snippets of family life, focusing on parenting three children. Their content features day-in-the-life vlogs, shopping hauls, and outfit showcases. They also provide practical tips on children's routines and activities for families with different age groups. The videos document both the realities of daily parenting and moments of leisure.
Sasha Morpeth
Instagram @sashamorpeth
This creator posts videos primarily about their family life, including interactions with their mother and father. They also share content related to their personal style, often featuring outfits and accessories from various brands. The creator also documents attending events, going to the country club for activities like tennis and Pilates, and engaging in skincare routines.
Camille Dg
Instagram @camille_dg
This creator shares content focused on motherhood and family life. They document personal experiences, such as recovering from injuries and travelling with young children. The creator also discusses topics related to women's well-being and self-care. Additionally, they feature content about home decor, including art for the living space, and explore personal style through colour analysis and makeup.
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