What kind of content does ROXANA make?
ROXANA offers a vibrant and authentic look into the world of beauty and personal care. On Instagram, she shares engaging videos showcasing a wide array of products, from makeup tutorials featuring eyeshadow palettes to in-depth skincare reviews and haircare routines. Her content also highlights her favorite fragrances, often featuring gifted items in a relatable and approachable way.
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Who is ROXANA’s audience?
ROXANA's audience is likely comprised of beauty enthusiasts in GB interested in product reviews and tutorials across makeup, skincare, haircare, and fragrances. Their high engagement rate (24.63% ER) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and active community. This suggests strong potential for conversion on sponsored content, product launches, and affiliate marketing initiatives, as followers demonstrate a clear intent to interact with and act upon ROXANA's recommendations.
Which creators are similar to ROXANA?
If you're looking for creators like this creator, you'll find them perfect for brands targeting beauty enthusiasts seeking authentic reviews and expert tips on makeup, skincare, and haircare.
Claire
TikTok @clairelouiselang97
This creator posts content about beauty and skincare products. They often share videos featuring new items they have received from brands such as Kiehl's, L'Oréal Paris UK, COSRX UK, Lee Stafford Hair, and Maybelline UK. Their content includes reviews and first impressions of serums, setting sprays, hair treatments, and sunscreens.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
Caitlin Louise Hughes
TikTok @caitlinlouisehughes
This creator focuses on beauty and skincare content. They post reviews and demonstrations of hair care products, such as sprays and oils, and makeup items like highlighters. Skincare routines, featuring various brands and devices, are also a common theme in their videos. The creator also shares personal reflections on their achievements and experiences within the beauty community.
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