What kind of content does ROXANA make?
ROXANA offers a fresh perspective on beauty and personal care, showcasing a diverse array of products across Instagram. Her content dives into skincare, makeup, haircare, and fragrances, featuring practical tutorials on everything from eyeshadow application to hair routines. She also provides honest reviews of items like moisturisers and deodorants, often highlighting gifted products in a relatable and approachable way.
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Who is ROXANA’s audience?
ROXANA's audience is likely comprised of beauty enthusiasts in GB interested in product reviews and tutorials across makeup, skincare, and haircare. Their high Instagram engagement rate (24.63%) significantly surpasses typical benchmarks (Instagram ~1.5% ER), indicating a highly receptive and interactive community. This suggests strong potential for driving product discovery and purchase intent, making ROXANA a valuable partner for brands seeking authentic connection with a dedicated beauty audience.
Which creators are similar to ROXANA?
If you're looking for creators like this creator, partner with influencers who excel at showcasing authentic beauty, skincare, makeup, haircare, and fragrance routines to their engaged audience.
Claire
TikTok @clairelouiselang97
This creator posts content about beauty and skincare products. They often share videos featuring new items they have received from brands such as Kiehl's, L'Oréal Paris UK, COSRX UK, Lee Stafford Hair, and Maybelline UK. Their content includes reviews and first impressions of serums, setting sprays, hair treatments, and sunscreens.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
Caitlin Louise Hughes
TikTok @caitlinlouisehughes
This creator focuses on beauty and skincare content. They post reviews and demonstrations of hair care products, such as sprays and oils, and makeup items like highlighters. Skincare routines, featuring various brands and devices, are also a common theme in their videos. The creator also shares personal reflections on their achievements and experiences within the beauty community.
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