What kind of content does Jonny Irwin make?
Jonny Irwin offers practical, engaging content focused on home improvement and DIY projects. On Instagram, he shares tutorials and reviews of tools, smart home gadgets, and everyday essentials like motor oil. His approachable tone shines through as he demonstrates how to simplify tasks and even lends a hand to neighbors, making home improvement feel accessible and community-driven.
Are you a brand that’s partnered with Jonny Irwin?
Verify your partnership
Who is Jonny Irwin’s audience?
Jonny Irwin's audience is likely comprised of homeowners and DIY enthusiasts in the US seeking practical advice and inspiration for home improvement projects. Their intent signals are strong, indicated by a high engagement rate (2.02% on Instagram, matching our YouTube benchmark) on content related to tools, tutorials, and smart home technology. This suggests a highly receptive and engaged community, likely to convert on relevant product recommendations or sponsored content.
Which creators are similar to Jonny Irwin?
If you're looking for creators like this, you'll find DIY and home improvement tutorials perfect for anyone tackling their next renovation or smart home upgrade.
TJ Breil
Instagram @the.lawn.dad
This creator posts videos about home and garden projects. They share tips on lawn care, including how to level ground, overseed, and prevent weeds. The creator also documents landscaping overhauls and the construction of raised garden beds. Additionally, videos feature appliance reviews, often highlighting washing machines and lawnmowers, and sometimes include family-focused content related to household chores and activities.
Eni Blushi
Instagram @glamour_girlz_usa
This creator focuses on reviewing and demonstrating various home goods and technology. They showcase products such as robotic lawnmowers, vacuum cleaners, air purifiers, and smart home devices. The content often highlights the practical applications and benefits of these items for everyday life, including cleaning, organisation, and home maintenance. Several videos also feature family members, particularly children, interacting with or benefiting from the products.
Selenayazs
Instagram @selenayazs
This creator posts videos about various lifestyle products and technology. They showcase smart home devices like robotic lawnmowers and solar pathway lights, as well as personal wellness trackers and phone accessories. The content also includes reviews of home furnishings, pool accessories, and beauty products, often demonstrating how these items integrate into daily life.
Frequently asked questions
Sign in to view Jonny Irwin's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jonny Irwin today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jonny Irwin on your creator campaign.