What kind of content does Puja Arya make?
Puja Arya offers a comprehensive look into the world of beauty, from makeup reviews of lip gloss and mascara to in-depth skincare analysis of serums and eye creams. Her content also extends to haircare, exploring products for frizz control and shine, alongside captivating fragrance discoveries. Puja often shares her experiences at brand launch events and delightful unboxing videos featuring new jewellery.
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Who is Puja Arya’s audience?
Puja Arya's audience is likely comprised of individuals actively seeking beauty, skincare, makeup, haircare, and fragrance recommendations. Their high Instagram engagement rate (34.76%, significantly exceeding benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) signals strong intent and a highly receptive community. This suggests followers are not just passively consuming content but are deeply interested in product reviews, tutorials, and purchasing decisions, indicating a high-quality audience for brands in the beauty and wellness space.
Which creators are similar to Puja Arya?
If you're looking for creators like Puja Arya, partner with influencers who excel at showcasing authentic beauty, skincare, makeup, haircare, and fragrance content to engage a discerning audience.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Wandana Faheem
TikTok @wanxana
This creator posts content focusing on beauty and skincare. They share reviews and demonstrations of makeup products, including mascara, foundation, and eyeshadow palettes. The creator also discusses skincare routines, featuring products like retinol, serums, and moisturisers, often highlighting their benefits for different skin types and concerns. Additionally, they share experiences with fragrances, detailing scent profiles and occasions for use.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
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