What kind of content does Rafey Mukhtar make?
Rafey Mukhtar shares his passion for fragrances through honest reviews and curated recommendations across TikTok and Instagram. He also motivates his audience with engaging fitness content, from gym workouts to running advice. Beyond his core interests, Rafey offers a glimpse into his dynamic lifestyle, featuring travel adventures and personal self-care moments.
Are you a brand that’s partnered with Rafey Mukhtar?
Verify your partnership
Who is Rafey Mukhtar’s audience?
Rafey Mukhtar's audience is likely comprised of individuals interested in aspirational lifestyle content, with a strong leaning towards personal care (fragrances), health and wellness (fitness), and curated experiences (reviews, travel). Their high engagement rates on both TikTok (7.11% ER) and Instagram (8.54% ER), significantly exceeding platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), signal a highly receptive and actively participating community. This suggests a strong intent to discover and engage with product recommendations and lifestyle advice, indicating a valuable audience for brands in the fragrance, fitness, and travel sectors.
Which creators are similar to Rafey Mukhtar?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in sophisticated fragrances, fitness journeys, honest reviews, aspirational lifestyle content, and exciting travel adventures.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
Chris Whly
TikTok @chriswhly · Instagram @chriswhly
This creator shares content focusing on fragrances and fashion. They feature popular scents in videos, offering recommendations for smelling 'chic' and being the 'best-smelling person'. The creator also posts outfit inspiration, showcasing various looks and styling tips. Additionally, they have created short films that explore themes of culture, identity, and heritage, sometimes in collaboration with fashion brands.
Dan
TikTok @daaan.vr
This creator posts videos about fragrances and perfumes. They share their collection additions for 2025 and discuss scent choices for special occasions like New Year's Eve. The creator also features unboxing videos of new fragrance purchases and shares personal care content, including washbag essentials and the importance of hygiene before applying scents. Additionally, they sometimes share vlogs about places they visit, such as Soho Farmhouse in the Cotswolds.
Frequently asked questions
Sign in to view Rafey Mukhtar's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Rafey Mukhtar today
You can use Nutcake’s agentic tools for free. Sign up today to work with Rafey Mukhtar on your creator campaign.