What kind of content does Shelby make?
Shelby brings a cozy, hands-on approach to DIY and home renovation on Instagram. Her feed is a treasure trove of personalized gift ideas, from embroidered apparel to unique home decor featuring antique finds. Viewers can follow along with her inspiring home improvement journeys, including transforming outdoor spaces and adding charming touches like stained glass decals.
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Who is Shelby鈥檚 audience?
Shelby's audience is likely comprised of individuals interested in home decor, DIY crafting, and unique gift ideas, with a strong lean towards practical home improvement and restoration. Their high Instagram engagement rate (6.33% ER, significantly above benchmark averages for TikTok, Instagram, and YouTube) signals a highly receptive and active community. This suggests viewers are not just passively consuming content but are actively seeking inspiration, advice, and potentially looking to replicate Shelby's projects or purchase similar items. This engaged audience presents a strong opportunity for brands in the home goods, craft supplies, and lifestyle sectors.
Which creators are similar to Shelby?
If you're looking for creators like this creator, you'll find inspiration for your next DIY project, home renovation, or unique personalized gift.
Lily Pebbles
Instagram @lilypebbles
This creator posts content about fashion, beauty, and home interiors. They share outfit ideas, including styling colourful pieces and neutrals, and discuss their favourite clothing finds. The creator also shares skincare routines, featuring product recommendations and reviews. Additionally, they document home renovations, specifically a bedroom update, and share recipes, such as their mother's Christmas stuffing.
Naomi
Instagram @glamorouslyliving
This creator shares content focused on home improvement and organisation. They often showcase DIY projects and highlight stylish yet practical solutions for various areas of the home. The videos feature items like kitchenware, decorative art, and storage solutions. They also share tips for outdoor spaces and seasonal home refreshes.
Kylie Katich
Instagram @kyliekatich
This creator posts about home renovation and DIY projects. Recent videos show the process of transforming a guest room into a boutique hotel, refurbishing antique furniture, and updating an outdoor balcony. Other content includes detailed tutorials on creating custom Roman shades and building a miniature replica of a vacation rental. The creator also shares personal life updates, such as a pregnancy announcement and gender reveal.
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