What kind of content does Shelby make?
Shelby brings a warm and inviting aesthetic to home renovation and DIY projects. On Instagram, she shares detailed tutorials for personalized gifts, like embroidered apparel, and offers inspiring updates on her home improvement journeys, from porch makeovers to unique window treatments. Her feed is also a treasure trove of antique finds and charming decorative pieces, perfect for anyone looking to add character and warmth to their living space.
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Who is Shelby鈥檚 audience?
Shelby's audience is likely composed of individuals interested in home decor, DIY crafts, and unique gift ideas, with a strong inclination towards practical home improvement and restoration projects. Their high Instagram engagement rate (6.33% ER, significantly above the ~1.5% benchmark) signals a highly invested and active community that actively seeks inspiration and actionable advice. This audience is likely to be receptive to product recommendations, tutorials, and behind-the-scenes content related to Shelby's renovation and antique sourcing journeys.
Which creators are similar to Shelby?
If you're looking for creators like this creator, you'll find inspiration for your next DIY project, home renovation, or unique personalized gift.
Amanda Walker
Instagram @dwellaware
This creator focuses on home renovation and DIY projects. They share videos detailing how to update walls, including adding picture frame and fluted trim, and experimenting with different paint colours. They also showcase tutorials on using tools like brad nailers and laser levels, and demonstrate how to apply wood glaze to doors. Additionally, they post about organising outdoor spaces and creating photo displays.
Lily Pebbles
Instagram @lilypebbles
This creator posts content about fashion, beauty, and home interiors. They share outfit ideas, including styling colourful pieces and neutrals, and discuss their favourite clothing finds. The creator also shares skincare routines, featuring product recommendations and reviews. Additionally, they document home renovations, specifically a bedroom update, and share recipes, such as their mother's Christmas stuffing.
Naomi
Instagram @glamorouslyliving
This creator shares content focused on home improvement and organisation. They often showcase DIY projects and highlight stylish yet practical solutions for various areas of the home. The videos feature items like kitchenware, decorative art, and storage solutions. They also share tips for outdoor spaces and seasonal home refreshes.
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