Pop That Mumma

What kind of content does Pop That Mumma make?

Pop That Mumma offers a warm and informative approach to pregnancy and childbirth, sharing valuable insights across TikTok and Instagram. They delve into the realities of the third trimester, labor preparation, and navigating the birth experience with a focus on natural approaches and trusting one's body. Brands can connect with an engaged audience seeking practical advice on everything from pain management and interventions to infant sleep and postpartum rituals.

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Content categories

Educational

Family

Parenting

Self-help

Wellbeing

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I’ve always felt the third trimester is a powerful time.

There’s nothing quite like this strange in between space where you can feel time passing and you know the biggest life change of all is coming.

A baby.

I’ve always felt there’s something really special about this stage

Even though the symptoms can be intense and there’s definitely a part of you that just wants it to be over.

I try to hold this time and savour it as much as I can.

Because this moment won’t come again.

How are you feeling in your third trimester? #pregnant #momtobe #pregnantlifebelike

Comment “GUIDE” and I’ll send you my free Birth Without Panic bundle.

Worry during pregnancy is SO normal. There is so much happening all at once and the thought of giving birth on top of that, can sometimes feel overwhelming.

But understanding how labour works, how to handle intensity and how to plan for birth can really help lift some of those worries. This is why I created the Birth Without Panic bundle. It includes:

• a guided audio explaining labour which is designed to help you feel calm and confident

• a birth plan template to help you think through your preferences before the big day

Comment “GUIDE” to get your free guide now ❤️

#birthtips #hypnobirthing #pregnant #pregnancy

Some of the mainstream messaging around hypnobirthing suggests birth should feel calm, serene, even pain free.

And the reality is that for many women labour is extremely intense.

When women are expecting something gentle and manageable, that intensity can feel shocking.

Personally I think it’s far better to prepare for the power and intensity of labour than to expect an easy ride and feel blindsided.

Birth can be calm.

But it can also be wild, primal and overwhelming.

And that doesn’t mean you’ve done anything wrong.

#mom #birthexperience #hypnobirthing

I love a ritual. It helps my body feel safe and relaxed. Pregnancy is such a powerful time to slow down, connect with your bump, and become more instinctive.

For me it starts with a bath. Epsom salts, low lights, and I listen to the Oxytocin Bubble while I soak. It fills my mind with calm and positive thoughts about the birth.

Afterwards I spend a few minutes rubbing my bump and thinking about my beautiful baby. I can literally feel the oxytocin moving through my body.

I also use smell anchors during this time. Scents are incredibly powerful for memory and I want my brain to associate these smells with calm so I can access that feeling during labour.

I would love to say I do this every night. The reality is I have children and life is busy. But three evenings a week I make space for this and it has become really special.

Do you have a little evening ritual in pregnancy? #pregnancy #momtobe #hypnobirthing

Who is Pop That Mumma’s audience?

Pop That Mumma's audience is likely comprised of expectant parents in the UK, actively seeking information and support throughout their pregnancy and childbirth journey. Their high engagement rates, particularly on Instagram (4.03% ER, exceeding benchmark) and TikTok (3.33% ER, exceeding benchmark), signal a highly receptive and invested community. This indicates strong intent signals for content related to birth preparation, third-trimester experiences, and labor, suggesting a valuable audience for brands in the parenting and wellness sectors.

Which creators are similar to Pop That Mumma?

If you're looking for creators like this, you'll find them sharing relatable pregnancy journeys, birth prep tips, and third-trimester realities for expectant parents.

Carla Sandland

Instagram @thedoulaclub

This creator shares educational content focused on pregnancy, labour, and postpartum care. The videos provide information on birth physiology, common medical interventions, and practical tips for managing discomfort during birth. The creator aims to help expectant parents make informed decisions and understand their options throughout the birthing process. Additionally, the content includes simple hacks for newborn care and recovery.

Educational

Family

Parenting

Monique Amaka

TikTok @moniquei8 · Instagram @iammonique_x

This creator shares content about their experiences with pregnancy and childbirth. Their videos often document the later stages of pregnancy, including attempts to induce labour and the hospital visit for the birth. The creator also shares moments of life with a newborn, including recovery after delivery and adjusting to life as a parent.

Adventure

Beauty

Comedy

Nicole Banwell

Instagram @nicolethemidwife

This creator shares content about their experiences with pregnancy, including preparing for a new baby and navigating different trimesters. They also discuss topics related to women's health, such as birth control options and the importance of postpartum support. The creator shares tips and advice for managing pregnancy symptoms, nutrition, and a healthy lifestyle during this time.

Family

Lifestyle

Parenting